Train your team with our custom in-house marketing programmes
The Institute of Data and Marketing Limited, registered in England and Wales, company registration number 02168165 is part of the Data and Marketing Association Limited (DMA), a company limited by guarantee, registered in England and Wales, company registration number 2667995.
Our registered office address is DMA House, 70 Margaret Street, London, W1W 8SS.
The DMA Privacy Notice will apply to the processing of personal data in connection with the products and services we provide.
These Terms and Conditions provide details on how we will provide our IDM individual membership and training services to you.
We will review these terms on a regular basis and may amend or change them.
1. IDM membership is for named individuals only. It is personal to the named individual and non-transferable. We cannot register an IDM membership in a company name.
2. There are three levels of membership:
a) Associate (A IDM) – no prior marketing experience needed.
b) Full (M IDM) – you will have passed an IDM Professional Diploma or a recognised qualification in marketing at a similar level or have at least two years’ experience in a marketing role.
c) Fellow (F IDM) – you will have passed an IDM Postgraduate Diploma or have a recognised qualification in marketing at a similar level or approximately 10 years’ experience in a marketing role with evidence of working at a strategic level.
3. In support of your application, we ask you to provide a brief synopsis of your career to date and/or a link to your LinkedIn profile. It is your responsibility to ensure that the information you provide is up to date and accurate. If we need to confirm your qualifications and/or level of experience, we will ask for your permission in writing.
4. All applications to become a member of the IDM are subject to the approval of the Professional Standards Committee, made up of representatives from the senior management and membership teams at the DMA.
5. We will contact you to confirm our acceptance of your application and the grade that applies to you, together with an invoice for the relevant membership fee. VAT will be charged at the prevalent rate. Your membership will start when we receive your payment.
6. The invoice should be paid by the named individual, not a company. It is up to the individual member to claim back the fee if the membership is being funded by a company.
7.1 We accept payment by Direct Debit (quarterly or annual recurring payment), all major credit and debit cards (annual subscription only) or BACS transfer (annual subscription only).
7.2 Members paying by Direct Debit qualify for a discount of 10% on the subscription price for their first year of membership. 7.3 For any payment queries you can contact our finance department on 0207 291 3364.
8. If we are unable to accept your application, we will let you know in writing within five working days. We will make all reasonable efforts to give you a reason, but are under no obligation to do so.
9. Your Right to Cancel
9.1 You have a legal right to change your mind within 14 days of the order and receive a refund under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
9.2 To exercise your right to cancel you need to advise us in writing. Please email: firstname.lastname@example.org or write to us at IDM Membership, DMA House, 70 Margaret Street, London, W1W 8SS. Please provide your name, home address, details of the order and, where available, your phone number and email address.
9.3 If you are eligible, we will refund any payment you have made by the method you used for payment. We will make any refunds due to you within 14 days of your telling us you have changed your mind.
9.4 If you have booked any products or services at the member discounted rate, the difference between the non-member rate and the member rate will be deducted from the refund of the membership fee.
1.1 As a member, you are entitled to a range of benefits, including a discount on all IDM qualifications and training; access to research and reports; preferential prices on DMA events. You also have access to our Continuous Professional Development (CPD) programme and DMA Talent schemes.
1.2. The benefits of membership are shown on our website and are subject to change.
2.1 If you are paying your membership fee by Direct Debit, your membership will be renewed automatically unless you tell us that you no longer wish to remain a member. If you decide not to renew your membership, it will expire at the end of the period covered by the last payment.
2.2. If you pay your membership annually by credit card or BACS, we will notify you when your membership is due for renewal.
2.3 Subject to the fulfilment of the qualifying criteria, membership upgrades will be applicable.
2.4 The IDM is entitled to not renew your membership. In this, case no renewal payment will be taken. We will make all reasonable efforts to give you a reason.
3. As long as membership is active, members are able to use the membership honorific as applicable to their grade. Membership does not confer any right to use IDM membership Intellectual Property, including the IDM brand and logo.
1.1. Details of our training courses appear on our website. Although we have made every effort to describe the content accurately, we cannot guarantee that courses or materials will be exactly as described.
1.2. You need to make sure you select a training course appropriate for your level of knowledge, experience, and learning criteria. For help on evaluating whether an event or course is appropriate for your level of experience, you can phone an advisor on 020 8614 0255 or email email@example.com.
1.3. You can make a booking using the online form or by phoning 020 8614 0255. The price of the course will be the price on the order page when you place your order or as confirmed by our training advisor.
1.4. Prices shown on our website do not include VAT. This is added to your invoice at the prevalent rate.
1.5. Members are entitled to discounts on courses offered by the IDM and events held by the DMA. Where the member price is not shown on our website, you hishould call 020 8614 0255. The discount must be claimed at point of order, and can’t be applied after the order has been placed.
1.6. When your order has been received and accepted, these terms become a legally binding contract between us.
1.7. If we are unable to accept your order, we will let you know in writing and won’t charge for your booking.
1.8.a) We accept payment by BACS and all major debit/credit cards (VISA, MasterCard, Amex, Maestro, Visa Electron, and Visa Purchasing).
b) Payment is due 30 days from the invoice date or before the course starts, whichever is sooner.
c) In the event that an invoice is not paid on the due date, we reserve our right to charge statutory interest at a rate of 8% plus the Bank of England base rate from the payment due date until the date of actual payment.
1.9. In some cases, we will require certain information from you in order for us to deliver the training. We will contact you in writing to ask for this information. If you do not give us this information within a reasonable time, or if you give us incomplete or incorrect information, we may exercise our right to end the contract (see 2.1(b) below).
1.10. We might need you to download training materials as part of your learning. Students are responsible for checking that any downloaded materials they are using are the most up to date versions.
1.11. a) In order to maintain the quality of our courses and study materials, we may change the content to reflect changes in relevant laws and regulatory requirement.
b) In the event that we need to make significant changes to these terms or the product or service, for example changing the date or varying the fees, we will notify you and you will have the option to end the contract before the changes take effect.
c) In the event that we have to postpone delivery of your course, for example as a result of a tutor becoming unavailable at short notice, we will contact you. If we are unable to offer a new date that is acceptable to you or a substitute delegate you may wish to nominate, we will refund your payment.
2.1 We may end the contract at any time by writing to you if:
(a) You fail to pay by the due date, or within seven days of us reminding you that payment is due.
(b) You don’t, in a reasonable amount of time, provide us with information that is necessary (as highlighted in clause 3.54) for us to provide the Products or Service.
(c) If we have to cancel as per (a) or (b) above, we will refund any money you have paid in advance for products we have not provided but we may deduct or charge you all reasonable costs and reasonable compensation for the loss and damage we incur as a result of your breaking the contract.
2.2 Changes and cancellations to our events or courses can be made up to 14 days prior to their commencement. If we cannot find a suitable alternative, we will refund any sums paid and any travel or accommodation expenses incurred. We will not be responsible to refund any travel or accommodation expenses booked more than 14 days before the event or course.
3.1 If you are purchasing as a consumer, for most Products and Services bought online or over the phone you have a legal right to change your mind within 14 days and receive a refund under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
3.2 The right to cancel does not apply to:
a) Courses that have been designed on a bespoke basis and specifically tailored to your requirements.
b) Products (such as training materials or other digital products) after you have started to download or stream these. c) Services (events, qualifications and courses), once these have commenced.
3.3. By booking onto a course where the start date is less than 14 days away, you agree that you have requested that the service begin before the end of the 14 day cancellation period.
If you exercise the right to cancel after booking the course but before the normal 14 days cancellation period has expired, you will be responsible for the cost of the service provided up until the cancellation date. Any refund will be in proportion to the services provided in comparison with the full service.
3.4 To exercise your right to cancel you need to advise us in writing. Please email firstname.lastname@example.org or write to us at IDM Customer Services, DMA House, 70 Margaret Street, London, W1W 8SS. Please provide your name, home address, details of the order and, where available, your phone number and email address.
3.5 If you are eligible, we will refund you the price you paid for your order by the method you used for payment. We will make any refunds due to you within 14 days of your telling us you have changed your mind.
4.1 You can always end your contract with us. Except where you are exercising your right to cancel as outlined in 3 above, the following cancellation fees will apply to qualification and training courses:
a) With more than 14 days' notice, the cancellation fee is 20%
b) Within 14 days of the commencement date, the cancellation fee is 100%
c) Failure to attend any course without notifying the IDM incurs a 100% charge.
5.1 To transfer to a different date for qualification or training courses:
a) Training courses, more than 14 days' notice, no charge
b) Training courses, less than 14 days' notice, 20% charge
c) Qualification courses, 20% charge.
6.1 If you can’t attend your course, you can appoint a replacement delegate at no extra charge, as long as you notify us in writing. (N.B. This does not apply to the IDM Professional and Postgraduate Diplomas.) However, non-member substitutes will be charged at the non-member rate when replacing a member.
7.1 In the event that we can’t carry out our obligations due to something beyond our control, such as but not limited to acts of God; war; acts of terrorism; airline flight cancellations; strikes or lock-outs by third party organisations; flood; and failure of third parties to deliver goods or services, the IDM shall be relieved of its obligations and liabilities.
8.1. The Intellectual Property Rights in IDM Courses and Qualifications, Study Materials, Assignments, Virtual Classroom Recordings and Exams are owned by the IDM.
8.2. The Intellectual Property Rights in the Student Output, both as a Student and as an IDM Graduate, shall be owned by and shall remain vested in the IDM.
8.3. You agree that you will not rent, lease, sub-license, loan, copy, modify, adapt, translate, reverse engineer, decompile, disassemble or create derivative works based on the whole or any part of an IDM Course or use (other than as permitted under these Terms) reproduce, share or deal in the Course of Study or any part in any way.
8.4. You are welcome to view, copy, and print materials within the IDM Study Materials as long as your use of the information is for informational, personal, and non-commercial purposes relating to your course of study.
8.5. IDM Students and Graduates may not, under any circumstances, upload any of their work or any IDM Study Material or Virtual Classroom Recordings to social media or sharing websites. You agree to reimburse the IDM for all loss and damage suffered as a consequence of any postings by you on social media. In such circumstances the IDM reserves the right to terminate all licences, permissions, and membership privileges granted to the member under this Agreement.
9.1. Nothing in the Contract shall limit or exclude the IDM's liability for:
a) Death or personal injury caused by its negligence, or the negligence of its employees, agents or subcontractors.
b) Fraud or fraudulent misrepresentation.
c) Breach of the terms implied by section 2 of the Supply of Goods and Services Act 1982 (title and quiet possession) or any other liability which cannot be limited or excluded by applicable law.
9.2. Subject to clause 9.1 above, the IDM shall not be liable to the customer, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising under or in connection with the Contract for: loss of profits; loss of sales or business; loss of agreements or contracts; loss of anticipated savings; loss of use or corruption of software, data or information; loss of damage to goodwill; and any indirect or consequential loss.
9.3. Subject to clause 9.1 above, the IDM's total liability to the customer, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with the Contract shall be limited to 100% of the total Charges paid under the Contract.
9.4. This clause 9 shall survive termination of the Contract. reserves the right to terminate all licences, permissions, and membership privileges granted to the member under this Agreement.
1. The IDM website www.theidm.com is controlled by the DMA.
2. We try our best to serve up the highest quality content. In the unlikely event of an issue with any content on the site, we cannot accept responsibility for any loss of money, opportunity, or reputation caused by using our content.
3. There are external links to useful sites on theidm.com. We do not accept responsibility for the content on third-party websites – they will have different Terms and Conditions.
4. We work hard to make sure our security is up-to-date, but we cannot guarantee that third-party viruses or other malware will not happen, or that the site will be online and working perfectly 100% of the time. If anything does break, please flag it up and bear with us as we fix it. We will schedule routine maintenance outside peak working hours.
1. Where DMA Student Membership is included in your qualification, the following terms and conditions apply.
2. DMA Student Membership is for the named individuals who are 18 years old and above only. It is personal to the named individual and non-transferable. We cannot register a DMA Student Membership in a company name.
3. This membership is designed for people preparing for their future marketing career. To be eligible for student membership, you should be enrolled on a college or university course (either as a full time or part time student) or be completing a course on an Institute of Apprenticeship recognised apprenticeship programme.
4. We will confirm your membership with a welcome email once your qualification payment has been processed.
5. Your membership covers a 12-month period, starting when you pay for your qualification.
6. If you want to stop your membership at any point during the 12-month period, you need to advise us in writing. Please email: email@example.com. Please provide your name, home address, details of the order and, where available, your phone number and email address.
7. Our privacy notice applies to your personal data in relation to your Student Membership.