For assistance with bookings,  purchases or enrolling as a member, please contact the Member and Customer Services team on +44 (0)20 8614 0277 (our business hours are Monday - Friday 09:00 - 17:00 GMT/BST).

The IDM's Terms and Conditions
We are The Institute of Direct and Digital Marketing Training Limited (the "IDM"). A company registered in England and Wales. Our company registration number is: 02168165. Our registered office is at: DMA House, 70 Margaret Street, London, W1W 8SS. Our registered VAT number is GB256 0494 01.

For assistance with your bookings, purchases and any membership enquiry, please contact our Customer Services team via email or call on +44 (0)20 8614 0277 (Our business hours are Monday - Friday 09:00 - 17:00 GMT/BST).

Please read these terms and conditions carefully before you submit your order to us. These terms tell you who we are, how we will provide services and content to you, how you and we may change or end the contract, what to do if there is a problem and other important information.


'Event(s)' means the range of meetings and conference events arranged by the IDM

'Product(s)' means the range of downloadable content (for instance, training materials) to enable you to complete your course, training, exam or assignment.

'Service(s)' means the training and qualification courses, exams, provision of assignments, examinations and Events made available at any time to order via our website.

"Writing" includes emails. When we use the words "writing" or "written" in these terms, this includes emails.

"Consumer" means a person who places an order for their own personal non-commercial use


1.1 The descriptions of the Products and Services on our website are for illustrative purposes only. Although we have made every effort to describe the content accurately, we cannot guarantee that an event, course or material will be exactly as described. This may be due to slight differences in venue, tutor training methods or changes in the law between when you placed your order and when you receive the same. We have made every effort to be as accurate as possible, but changes are tailored to meet changes in law and practice.  

1.2 As we do not check qualifications it is your responsibility to ensure you have selected an appropriate event or training course which is suitable for you and your learning criteria. You are responsible for ensuring you are at the appropriate level of learning to benefit from the event and/or training courses and materials. You can find information regarding the qualifications required and tips on how to check the qualification requirements and evaluate whether an event or course may be right for you by contacting us on (0)20 8614 0277 or

1.3 We may update or require you to update downloadable training materials provided that such products shall always match the qualification standard that we described to you before you ordered the Product or applicable Service or training materials. Please note the IDM materials are provided "as is" and there is no retrospective update service once materials have been or made available to download as part of your course.  Students must ensure materials are updated once they've completed the particular module or training course to which the materials are relevant.
1.4 We may change the content of any event, course or training materials:
(a) To reflect changes in relevant laws and regulatory requirements; and
(b) To implement minor technical adjustments and improvements, for example to address an update maintenance issue on our servers or a change to a room at one of our venues.

In addition, as highlighted in the description of the course on our website, we may make more significant changes to these terms or the Product or Service, for example amending the date or varying the fees. If we do, we will notify you and you may then choose to end the contract before the changes take effect.


2.1 The price (which includes VAT) will be the price indicated on the order pages when you placed your order. We take all reasonable care to ensure that the price advised to you is correct. 

2.2 If the rate of VAT changes between your order date and the start date, we will adjust the rate of VAT that you pay, unless you have already paid for the event, course or training materials in full before the change in the rate of VAT takes effect. VAT applies to purchases of all downloadable resources.

2.3 To pay an invoice, you will have to log into the IDM website and under MyAccount, you will be directed to Pay An Invoice.  We accept VISA, MasterCard, Amex, Maestro, Visa Electron, and Visa Purchasing.  Online transactions are completed securely using Secure Trading.

2.4 All orders are due 30 days from invoice date or before the course starts, whichever is sooner; except for member events, where payment is due in full immediately on booking.

2.5 In the event that the invoice is not paid on the due date, we reserve our right to charge statutory interest at a rate of 8% plus the Bank of England base rate from the date the payment was due until the data of actual payment. 


3.1 We will email you to confirm our acceptance of your order and a contract will come into existence between you and us.

3.2 If we are unable to accept your order, we will let you know in writing and will not charge you for your booking. We will let you know why, for example because the particular course or event is fully booked.

3.3 If you are not a logged-in user, then on acceptance of your order you will be given a user no. and temporary password with which you can review your purchased items and retrieve any purchased online resources. Your user no. and password will give you free access to a number of reserved features on this website.

3.4 A VAT invoice (marked 'Paid' as applicable) will be sent to you by post within 2 working days of acceptance by us of your order.

3.5 We may need certain information from you so that we can supply our Products and Services. If so, this will have been stated in the description of the course on our website. We will contact you in writing to ask for this information. If you do not give us this information within a reasonable time of us asking for it, or if you give us incomplete or incorrect information, we may either end the contract and our standard cancellation charges will apply or make an additional charge of a reasonable sum to cover any extra work that is required as a result. We will not be responsible for supplying our Service and/or Products late or not supplying any part of them if this is caused by you not giving us the information we need within a reasonable time of us asking for it.

4.1 Once we have accepted your order there is a binding contract between us. If you wish to make a change to your order please contact us and we will do our best to make the change. If the change is possible we will let you know about any changes to the price of the order, the timing of the event or course or anything else which would be necessary as a result of your requested change. You will be asked whether you wish to go ahead with the change to the order. If we cannot make the change or the consequences of making the change are unacceptable to you, our standard cancellation charges will apply.   


5.1 We will confirm the dates of the applicable event, course and let you know when we will provide the training materials to you. 

5.2 We may have to postpone delivery of the product in order to:

(a) deal with technical problems or make minor technical changes;

(b) update the content to reflect changes in relevant laws and regulatory requirements;

(c) make changes to your order as requested by you or notified by us to you.

5.3 If we do have to postpone the event or course, we will contact you in advance to tell you. We will provide reasonable notice unless the problem is urgent due to an emergency.


6.1 You can always end your contract with us. If you are purchasing as a consumer please see clause 7 below. If you are not a consumer the following cancellation fees will apply:

a) Training courses, conferences and qualifications: less than 14 days' notice, 100% charge; 14 days or more, 20%.

b) Training course transfer (applies to training courses only): to transfer to a different course date with less than 14 days' notice, 20%; more than 14 days, no charge. Free places are non-transferable.

c) Qualification course transfer (applies to qualification only): a 20% transferral fee will apply to transfer to a different course date.

d) Events (member): you may cancel in writing up to 2 working days prior to the event without charge. Thereafter, a 50% fee will be charged.

e) Events (non-member): you may cancel in writing up to 2 working days prior to the event without charge. Thereafter, the full ticket price will be payable.

f) Annual Lecture: you may cancel in writing (email up to 14 days prior to the event without charge. Thereafter full ticket price will be payable.

g) Free member events: you may cancel your place up 2 working days prior to the event

h) Accreditation payments are non-refundable once the programme is in place.

i) For any activity, failure to attend without notifying the IDM incurs a 100% charge.


7.1 If you are purchasing as a consumer, for most Products and Services bought online you have a legal right to change your mind within 14 days of the order acceptance and receive a refund. These rights are under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.

7.2 The right to cancel does not apply to:

a) Courses that have been designed on a bespoke basis and specifically tailored to your requirements;

b) Products (such as training materials or other digital products) after you have started to download or stream these;

c) Services (events, qualifications and courses), once these have commenced, even if the cancellation period is still running. By booking onto a course where the start date is less than 14 days from the date of the booking, you are expressly requesting the service to start before the end of the cancellation period. If you subsequently exercise the right to cancel before the service is fully provided, you will be responsible for the cost of the service provided up to the day you cancelled. Any refund will be in proportion to the services provided in comparison with the full service.

d) If you have ordered any Products or Services, you have 14 days after the day we email you to confirm we accept your order to exercise the right to cancel.

e) To exercise your right to cancel you need to advise us in writing. Please email or write to us at IDM Customer Services, DMA House, 70 Margaret Street, London, W1W 8SS. Please provide your name, home address, details of the order and, where available, your phone number and email address.

f) If you are eligible, we will refund you the price you paid for your order by the method you used for payment. We will make any refunds due to you within 14 days of your telling us you have changed your mind.


8.1 We may end the contract at any time by writing to you if:

a) You do not make any payment to us when it is due and you still do not make payment within 7 days of us reminding you that payment is due;

b) You do not, within a reasonable time of us asking for it, provide us with information that is necessary (as highlighted in clause 3.5) for us to provide the Products or Service;

c) If we end the contract we will refund any money you have paid in advance for products we have not provided but we may deduct or charge you all reasonable costs and reasonable compensation for the loss and damage we incur as a result of your breaking the contract.

d) In some circumstances we may have to cancel an event, course or qualification. We will advise you in advance of this and refund any sums paid for a Product or Service that will not be provided.


9.1 Should you be unable to attend, a substitute delegate is welcome at no extra charge providing you notify the IDM in writing of such changes (NB. This right does not apply to the Certificate in Direct and Digital Marketing and Certificate in Digital Marketing). However, where applicable, non-member substitutes will be charged at the non-member rate where replacing a member.



a) The discount is available ONLY to those customers on payment of their IDM membership renewal subscription.

b) The discount may not be used in conjunction with any other offer.

c) This is a personal discount and it cannot be transferred.

d) The offer applies to new purchases only, the discount cannot be backdated.

e) The member must personally attend/study the course. No substitution will be allowed.

f) The discount replaces the membership rate for the course or full rate if no membership rate applies.

g) Any costs relating to examination fees are excluded from this offer.

h) The training must commence during the period when your renewed subscription is active.

i) The offer will lapse at the end of your renewed subscription.

j) The discount can be applied to any IDM training course with the exception of in-house training programmes.

k) The discount cannot be applied to IDM qualifications.

l) The member must claim the discount on booking by using the appropriate code.

m) Should the membership lapse, the offer will lapse.

n) The IDM reserves the right to withdraw the discount at any time.

o) Eligibility for the discount is at the IDM's discretion and the IDM's decision is final.


In the event that the IDM is prevented from carrying out its obligations as a result of any cause or event beyond its control, such as but not limited to acts of God, war, acts of terrorism, airline flight cancellations, strikes or lock-outs by third party organisations, flood and failure of third parties to deliver goods or services, the IDM shall be relieved of its obligations and liabilities for as long as fulfilment is prevented.


12.1 The IDM does not sell, trade or rent your personal information to others. Your details will be added to the IDM database in order to process your request, and so that you can be kept up to date with relevant details of our education, training, information and membership services. Please see our Privacy policy at

12.2 From time to time the IDM holds joint events with selected partners. If you book to attend one of these events your details will be made available to the event partner. You will be advised of this at the time of booking and will be given the opportunity to opt-out of receiving any communications from the IDM and/or the event partner.


13.1 The Intellectual Property Rights in IDM Courses and Qualifications, Study Materials, Assignments and Exams are owned by and shall remain vested in the IDM.

13.2 The Intellectual Property Rights in the Student Output both as a Student and as an IDM Graduate shall be owned by and shall remain vested in the IDM.

13.3 Save as expressly stated in these Terms, you shall not acquire any interest in any of the Intellectual Property Rights in IDM Courses and Qualifications, Study Materials, Assignments Exams and Student Output.

13.4 By agreeing to these Terms, we procure that IDM grants you access to Course Materials for your own personal use and for completing the Course of Study.

13.5 You agree that you will not rent, lease, sub-license, loan, copy, modify, adapt, translate, reverse engineer, decompile, disassemble or create derivative works based on the whole or any part of an IDM Course or use (other than as permitted under these Terms) reproduce, share or deal in the Course of Study or any part thereof in any way.

13.6 You are permitted to view, copy, and print materials within the IDM Study Materials subject to your agreement that your use of the information is for informational, personal, and non-commercial purposes only relating to your course of study.

13.7 IDM Students and Graduates may not under any circumstances upload any of their work or any IDM Study Material to social media or sharing websites. You agree to indemnify the IDM against all loss and damage suffered as a consequence of any postings by you on social media. In such circumstances the IDM reserves the right to terminate all licences, permissions and membership privileges granted under this Agreement.   

14.1 Nothing in the Contract shall limit or exclude the IDM's liability for:

a) Death or personal injury caused by its negligence, or the negligence of its employees, agents or subcontractors;

b) Fraud or fraudulent misrepresentation; or

c) Breach of the terms implied by section 2 of the Supply of Goods and Services Act 1982 (title and quiet possession) or any other liability which cannot be limited or excluded by applicable law.

14.2 Subject to clause 14.1, the IDM shall not be liable to the customer, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising under or in connection with the Contract for: loss of profits; loss of sales or business; loss of agreements or contracts; loss of anticipated savings; loss of use or corruption of software, data or information; loss of damage to goodwill; and any indirect or consequential loss.

14.3 Subject to clause 14.1 the IDM's total liability to the customer, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with the Contract shall be limited to 100% of the total Charges paid under the Contract.

14.4 This clause 14 shall survive termination of the Contract.
For further assistance
Call +44 (0)20 8614 0277 or email Our business hours are Monday - Friday 09:00 - 17:00 GMT/BST.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

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