Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix and discover how social media will help you to engage your target audience.
Marketers will learn how to better incorporate PR into their marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand.
This course is for those who currently work in marketing or PR teams (or have responsibility for both) within an organisation and want to ensure they are up to date with current best practices and strategies.
Enrol onto ‘PR in a changing digital landscape' course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Nicola has over 18 years in house experience at large B2B Brands, including BT, Dunhill and Avaya where she lead Marketing and PR teams that delivered cross media Marketing strategies and ROI driven campaigns.
More recently she ran the PR for a SAAS business focusing on digital transformation software in the media & technology sectors.
London (W1W 8SS)
All prices above are subject to vat