Upskill your team with government funding | IDM

After the success of our Digital Marketing Strategy Skills Bootcamps in 2022, we've secured further funding from the Department for Education (DfE) to upskill you and your team in digital marketing strategy.

Hundreds of marketers across England have taken advantage of this fantastic opportunity and transformed their knowledge, confidence, and career.

What is a Digital Marketing Strategy Skills Bootcamp?

The Bootcamp will train you and your colleagues in 17 different areas of digital marketing, from data analysis and social media to Google Analytics.

After completing the course, you will be awarded a Certificate in Digital Marketing, a Level 5 qualification accredited by the Institute of Data & Marketing (IDM).  

Further details:

  • 11-week programme 
  • One full-day class per week with some additional online self-study
  • A mix of in person, online classes and online self-led study 

When are the Skills Bootcamps?​

  • 5 September - 21 November 2023 - Leeds
  • 15 September - 1 December 2023 - London
  • 6 December 2023 - 6 March 2024 - Birmingham
  • 9 January - 26 March 2024 - National (delivered entirely online)
  • 12 January - 29 March 2024 - London

For Skills Bootcamps taking place in Birmingham, Leeds and London, there are three in-person sessions (weeks 1, 9 and 11) in a city central location, with the remaining weekly classes taking place online.

There are just 25 places on each Skills Bootcamp, so get yourself booked on now.

Prefer to talk to someone before you or your team members apply? Complete our Register Your Interest form and one of our team will give you a call.

How much do they cost? 

The Digital Marketing Strategy Skills Bootcamps are aimed at businesses that see the value in long-term learning.

If your business has fewer than 250 employees, your employer will pay 10% of the total cost of the Skills Bootcamp with the government funding the other 90%.

Total Course Fee: £2,123  

Government Pays: £1,910 

Your Employer Pays: £213 per employee 

If you work for a large organisation (over 250 employees), your employer will pay 30% of the total cost of the Skills Bootcamp with the government funding the other 70%.

Total Course Fee: £2123

Government Pays: £1486

Your Employer Pays: £637 per employee

Who is this course for?

Anyone who works in marketing and requires additional digital marketing skills. Or you may be someone from outside the marketing team who will take on digital marketing responsibility.

Individuals living in England, with the right to work in the UK.

Why are we providing this training?

The Department for Education has selected the DMA as a partner on their Skills for Life initiative, to close the skills gap that is negatively impacting business. This partnership supports our campaign to upskill the marketing industry.

“The DMA’s new skills bootcamps will help organisations and the people who power them to benefit from government-funded upskilling and reskilling opportunities during these extremely challenging economic times. They will help businesses to acquire skilled, diverse talent saving on both training and recruitment costs, while empowering them to boost growth and productivity,” said Chris Combemale, CEO of the DMA.

“In addition, they will offer support to people from all backgrounds across the UK, not only helping them to develop highly desirable marketing and digital skills, but to also provide them with crucial links to responsible employers.”

Find out more about the DMA’s Digital Marketing Strategy Skills Bootcamps.

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