IDM Learning Blog: Five Ways Intelligent Marketing Puts You On The Road To Success

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At the IDM we only work with industry experts to build and teach our marketing qualification, we are also lucky enough to be part of the Data and Marketing Association (DMA). That means that the DMA codes of practice, best practice guides, research, committees, councils and industry award winning campaigns, are all used to influence and form the content of our qualifications.

We work with all of these experts and the materials available to find the best marketing approaches and most effective methods. We have found a new direction, so we are replacing our Digital Marketing diplomas to incorporate the most effective marketing approaches to deliver to you Intelligent Marketing.

Here are 5 reasons you should choose Intelligent Marketing:

1. Intelligent marketing incorporates many great marketing approaches

Intelligent marketing brings together all the great facets of marketing into one effective, strategic approach: customer-relationship management; artificial intelligence; digital, direct, data-driven, omnichannel, customer-centric, and profitable marketing.

2. Intelligent marketing puts customer experience at the heart of your marketing activity

Customer-centric marketing is all about putting the customer at the heart of your decision making to nurture long-lasting relationships. Research from Frederick Reichheld of Bain & Company found that increasing customer retention rates by 5% can increase profits by 25%.

This concept is only possible with data: understanding what your customers like and do through data allows you to make some assumptions about what they want from you in terms of products, pricing, distribution, and communications.

Each day, current and potential customers are bombarded with so many messages that filtering them out has become second nature. Hyper-relevance is an undervalued preference for many marketers. Only by being hyper-relevant, matching relevant messages to appropriate contexts in the right place at the right time for your audience, will your message cut through to your desired customers.

3. Intelligent marketing puts your message where your customers are

Omnichannel marketing creates a seamless experience by recognising your individual customers or prospects, no matter which touchpoint they have used. From a communications perspective, it’s about giving consistent messaging and experiences across every channel.

4. Intelligent marketing is always strategic

To get the results you want, you need to know where you’re going and how you’re going to get there. This is where your strategy comes in: understanding your business, customers, and how you can reach a long-term win-win situation.

Strategic marketing, in principle, hasn't changed. But with so many communication channels, savvy customers, and a global environment, strategy is more important than ever.

5. Intelligent marketing gets results

Intelligent marketing will give you the path and tools to meet your objectives, whether they’re focussed on finances, engagement, brand, or creating societal change.

Data should be at the heart of every choice, action, and decision. Understanding how to gather, read, and analyse data is critical to gain actionable insights that inform intelligent marketing decisions.

The IDM’s intelligent marketing approach aims to get marketers on the path to ethical, profitable, and engaging marketing activity.

Become an expert in intelligent marketing with one of the IDM’s diplomas:

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