Copywriting? Isn't that old hat? Isn't it all about design and data now?
Well those are important, but without concrete, credible copywriting your brand may as well give up.
Hear all about it - after several years on the beach running Copy Cabana, copywriters Vikki Ross and Andy Maslen bring their copywriting carnival to the capital on Wednesday 19 September.
You may know Ross and Maslen from their #copywritersunite evenings held in pubs up and down the country where copyrwriters get together, put the world to rights and have a drink. Or two. Or sometimes more.
Originally in sunny Bournemouth on the English Riviera, the event has now transposed to the Euston where you will hear:
- Original She-Devil Fay Weldon who gave up a life in copywriting to become one of the most lauded novelists of her generation
- Bomb disposal officer and jungle warfare instructor Mark Budden MBE can kill you with his little finger but he'll instead tell you about: those that make things happen, those that wish things would happen and those that wonder what just happened.
- Passionate about social change, JWT's creative director Jo Wallace explains what she las learned from 20 years in the business at some of the biggest brands and agencies out there
- BBC Creative leads Aunty's in-house agency to publicise itself and hear from its creative director James Cross
- Words Fail Me author Teresa Monachino uses design to explore the complexities and paradoxes of the English language
- Uri Baruchin strategises for those companies you read about in the FT at Superunion
- The Other Box creatives Leyya Sattar and Roshini Goyate who specialise in design and tech and describe themselves as: 'brown, female, working class, state-educated second/third-generation immigrants'
- Virgin Holidays have, like Virgin's other brands, done things differently and its head of creative Alex Glancy explains how writers help brands
- The Boom! Founder Scott Morrison gets brands to unlock new ideas through old ways of thinking
- M&S international copywriter Ellie Spicer controls the international tone of voice for that most British of brands
- Ogilvy's senior copywriter Aimee Lewis writes for Philips and encourages others at the ADCAN awards to produce ads for good causes
So that's who you will see. But only if you come along https://copycapital.co.uk/