Blogs
Read what's trending in digital, direct and data marketing, by those who are doing it.
Read what's trending in digital, direct and data marketing, by those who are doing it.
Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data analysis, customer profiling and media planning with The Economist's unique, much-admired (and somewhat provocative) content to arrive at the subscription sweet spot.
Presented by Mark Cripps
Mark was joined by Geoff Copps, Head of Research at IPG Mediabrands UK, who demonstrated how being a data-driven agency in the 21st century demanded creative thinking to unlock precious customer insight from data, in order to target with precision.
Presented by Geoff Copps
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Hans Kristian
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.;
Presented by Q&A with Hans Kristian Bryn, Partner, Deloitte, Richie Evans, Privacy Team Manager, Deloitte and Iain Bourne, Group Manager, Policy Delivery, ICO
According to Deloitte research, a company’s reputation should be managed like a priceless asset. Because that’s exactly what it is. One of the factors that influences that reputation is how much your customers trust you.
Presented by Richie Evans, Deloitte
Amanda Rendle, M IDM, HSBC’s Global Head of Marketing, Commercial Banking and Global Banking and Markets presents The Marketing Department of the Future at the IDM Annual Lecture on 16 April 2015.
Presented by Amanda Rendle, M IDM, HSBC’s Global Head of Marketing
Richard Hartigan and Ian Miller are joined by Nick Broomfield, Director, The Customer Framework & Chair, IDM Digital Marketing Council; Zoe Sands, Head of Digital EMEA, Juniper Networks and Emma Inston, Sales Director, Blinkbox to answer questions from the floor.
Presented by Panel debate
Rory Sutherland discussing the System One Business.]
Presented by Rory Sutherland
Ed Ballard, Technology Strategist, RAPP Winner of the Data IQ Talent Award, ‘Data is the new creative’ in 2014
Presented by Ed Ballard
Oliver Betts, Data Planning, TMW. Winner of the Data IQ Talent Award, ‘Data is the new creative’ in 2013.
Presented by
Elly Cockcroft, Head of Marketing, Marylebone Cricket Club. Winner of the Data IQ Talent Award, ‘Data Professional (client)’ in 2014.
Presented by