Read what's trending in digital, direct and data marketing, by those who are doing it.
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People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that copywriters must adopt different techniques to attract and engage readers online. Here are 3 key things to consider when writing for digital readers.
A successful copywriter is what we all aspire to be. A writer whose work has a measurable impact, whose words lead to tangible results.
Here are 7 key factors that contribute to that success.
Learn to approach your creative work inside-out. How can you get the best out of yourself?
Here are four ways you can draw on your focus and motivation to ensure your writing is the best it can be.
The average person gets 126 emails and sees over 5,000 advertisements a day. It all adds up to tens of thousands of words people read daily. So, how likely is it they'll read yours?
The scale and scope of vulnerable circumstances are wide and complex. As a result, almost every organisation will be interacting with customers with additional product or service needs on a daily basis. Sadly, many businesses fail to recognise vulnerable customers until it’s too late – or fail to do so at all.
