"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you need to apply these best practices in your digital copy.
This course is for anyone who needs to write or evaluate copy for digital media. You could be a marketing executive, manager or copywriter looking to expand your experience.
Enrol onto ‘Copywriting for Web and Email’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.
Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.
London (W1W 8SS)
I enjoy courses from the IDM, as the trainers share their experiences and use other industries as examples. It's not just theory based. The application to course work always helps with better understanding
Product Marketing Manager UK, Ireland and South Africa, Cochlear Europe
This course has really shown me how to alter my existing writing skills to produce successful online copy - I didn't realise what simple changes to my copywriting could achieve with regards to grabbing the readers' attention and holding it
Key Retirement Solutions
The course was extremely well organised, the tutor was very inspiring and enthusiastic. I have come away with new ideas and a fresh look on online content
Ski Club Of Great Britain