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You will learn to:

  • Make the most of social media and blogs to get the best results for your business
  • Turn robust copywriting principles into compelling blogs and posts
  • Understand the benefits of the key social media platforms
  • Use social media for search
  • Inspire feedback, react to best effect, measure success 

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 full
Edinburgh (EH1 2EU) £549.00 £599.00 1

NB: Prices above subject to VAT.

Course information

programme

Introduction to writing for digital channels

  • Where blogging and social media sit in a marketer's creative tool kit
  • How do they affect SEO?
  • Why do they need to be written in a different way to websites and print copy?
  • Brief intro on digital usability and your audience/brand

Blogging: What makes a great blog?

  • What is a blog?
  • Dialogue, not a conversation
  • Top 5 content rules for a great blog
  • Top 5 cardinal sins for a great blog
  • Where to find blogs, where to promote blogs, existing blog examples

Individual Exercise: Create a new blog in WordPress

  • What else is out there?
  • Name your blog and create a template
  • Write your first posts
  • Add images and video

Taking the blog further

  • Links/blog-rolls/tag clouds etc.
  • Dealing with comments
  • Stimulating comment

Social Media - think strategically, not tactically

  • What is it you want to achieve?
  • Recap the potential benefits
  • Where is your audience?
  • What are they doing and what do they expect?
  • How will you measure success?

The key players: Facebook, Twitter and more

  • What do they each offer
  • What do their users expect
  • How could they work for you
  • Key competitors
  • What do you need to think of from a writing point of view?

Using social media for search

  • How does that work?
  • The importance of your words and phrases when other people are searching
  • Making the most of the #tag/RT/lists

Getting the tone right

  • Top 5 things to remember when writing for social media

Dealing with comments and feedback

  • Commenting and dealing with comment – tone, phrasing, reaction

Group Summary of the day

  • Create a personal list of digital do's and don'ts
  • Identify future training requirements
who should attend?
This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.

Enrol onto ‘Copywriting for Social Media and Blogs’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Tim Tucker F IDM, 23 Digital

Tim is a digital content strategist and copywriter. He works as an independent consultant and trainer, working with businesses in B2C and B2B, as well as charities and governmental organisations. He is a regular consultant with the National Trust and the Content Marketing Association.

Tim started his career in print media, as a journalist and editor at Future Publishing. Here he wrote and edited content across specialist interest sectors, including video games, music making, photography, computing and technology.

In 1999 he became an online publisher and launched GamesRadar.com, one of the world's most visited video games websites. In 2004 he formed part of the senior management team at Future, heading up the newly formed New Media division.

As Online Group Senior Editor at Future Publishing, Tim worked on the strategy and development of some of the company’s most successful online launches, including T3.com, TechRadar.com, MusicRadar.com, BikeRadar.com and TotalFilm.com. 

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.

Katie Baxter,
i-to-i TEFL

Excellent course - enthusiastic and knowledgeable tutor

Lucy Stevenson,
Wine & Spirit Education Trust

Course was professional & interesting and I left happy that my knowledge had been consolidated!

Hayley,
Home Learning College

I feel so much more capable to not only complete my job but to move forwards in my career more quickly. I feel I can work harder for my clients and be more profitable for my agency

Samanatha Burt PG Dip IDM,
Account Manager, The House

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