• You will learn to
  • Details
  • Course availability

You will learn to:

  • Make the most of social media and blogs to get the best results for your business
  • Turn robust copywriting principles into compelling blogs and posts
  • Understand the benefits of the key social media platforms
  • Use social media for search
  • Inspire feedback, react to the best effect, measure success

See below for further course details and full programme information.

Details

Duration
1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
16/06/22 Virtual classroom £400.00 £450.00 2 More info
Book Until
15 Jun 22
14/10/22 Virtual classroom £400.00 £450.00 4 More info
Book Until
30 Sep 22
09/12/22 Virtual classroom £400.00 £450.00 4 More info
Book Until
25 Nov 22
24/02/23 Virtual classroom £400.00 £450.00 4 More info
Book Until
10 Feb 23

NB: Prices above subject to VAT

Course Information

Introduction/recap on writing for digital channels

  • Where blogging and social media fit in to your marketing
  • How do they affect SEO?
  • Why do they need to be written in a different way to websites and print copy?
  • Brief intro/recap on digital usability and your audience/brand

Blogging: What makes a great blog?

  • What is a blog? How is it different from other online copy?
  • The best categories of content for your blog
  • Structuring blog posts and long form content
  • Using blogs for SEO (Search Engine Optimisation)
  • Storytelling techniques for higher engagement

Individual Exercise: Write a blog post

  • Live tutor-led feedback session on your blog

Social Media copywriting

  • Limiting character counts for higher impact
  • Adopting the right tone of voice on social media
  • How to get more click-throughs from social posts
  • How to optimise engagement: comments, reactions and shares
  • Copywriting formulas that work on social media

Getting discovered on social media

  • The importance of key words and phrases
  • Making the most of hashtags

This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

London (W1W 8SS)

I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.

Katie Baxter
i-to-i TEFL

Excellent course - enthusiastic and knowledgeable tutor

Lucy Stevenson
Wine & Spirit Education Trust

Course was professional & interesting and I left happy that my knowledge had been consolidated!

Hayley
Home Learning College

Had such a brilliant course at the IDM, learnt so much just in one day that I've been able to put into practice back at my workplace. Would highly recommend attending the blogs and social media writing course if you need some guidance or just some new content ideas!

Lily Veale,
Solar Plants

It was a really great experience and a well put together course. As the first course I've attended in this field it has set the bar extremely high. I learned so much in just one day and am very much looking forward to putting it into practice.

Jo Murrary,
Friends of Westonbirt Arboretum

This course provided a fascinating, practical and relevant guide to building effective copy. It was informed by performance data, which helped me to see the real-life importance of strong copy. I'll be using these skills frequently in my job!

Helena Sheffield,
Penguin Random House

This was extremely valuable- reminded and educated me of best practice. Enjoyable and well run.

The course was excellent; very useful, engaging, and a fun way to learn. I am pleased that I took the course.

Course is great and has adapted to online e.g zoom.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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