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You will learn to:

  • Identify internal stakeholders – including the non-obvious ones
  • Connect successfully with different stakeholders using the right tools
  • Demonstrate political intelligence
  • Resolve potential conflict, avoid crisis and spend more time on campaigns and projects
  • Build your own personal resilience

Course availability 

start location member non-member places left
Central London £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

programme

Introduction to stakeholder management

  • What is a stakeholder?
  • The value of stakeholder management
  • What success looks like and how to measure it
  • Components of a high performing team
  • Relationship management

Discovery – know your stakeholders

  • Ways to get inside the heads of your stakeholders
  • Exploring stakeholder goals
  • Categorising stakeholders
  • The value of personality profiling
  • Mapping your stakeholders
  • Creating personas of internal stakeholders

Engaging stakeholders – test and learn

  • Creating a plan for each stakeholder
  • The importance of test & learn
  • Preparing content that keeps the attention of your audience
  • Understanding the value of email as part of the mix
  • The value of video
  • The role of automation

Political intelligence

  • Why politics is a good thing
  • Assessing the political environment
  • Techniques for using political intelligence to get things done efficiently

Managing conflict

  • Why conflict occurs
  • The cost of conflict
  • Techniques for avoiding conflict
  • Managing conflict to achieve win/win solutions

Personal resilience

  • Resilience defined
  • Techniques for building personal resilience
who should attend?
This course is designed for client-side marketing managers,  agency-based account managers who want to improve their skills around working collaboratively with multiple stakeholders to achieve successful project outcomes.

Enrol onto ‘Managing Stakeholders’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Lawrence Mitchell, Marketing Director, Reed Business Information

Lawrence Mitchell is Marketing Director for Reed Business Information (RBI), a role he has occupied since March 2008. He’s also a non-executive director for the IDM (Institute of Digital and Direct Marketing) and a member of the IDM’s B2B Council.   

Lawrence started his career in book publishing and subscription newsletters for brands such as Mosby, McGraw-Hill and the Financial Times. The majority of his career has been heavily focused on digital marketing and publishing, with an increasing focus on business marketplaces.   

Great course – I came away with a list of practical things I can implement back in the office.

Fiona Auty,
Head of Communications, National Physical Laboratory

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