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Professional Certificates

IDM Professional Certificate in Search Marketing

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

IDM Professional Certificate in Search Marketing

IDM Professional Certificate in Social Media

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI.

IDM Professional Certificate in Social Media

IDM Professional Certificate in Email Marketing

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

IDM Professional Certificate in Email Marketing

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course achieved all its objectives with participants both enjoying and benefitting from the trainer’s skilled delivery and ‘real world’ experience. The post programme survey results were very positive with 86% of participants confirming that the overall...

Jayne Linington,
Learning & Development, UBM

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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