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Professional Certificates

IDM Professional Certificate in SEO and PPC

Become a specialist in Search Engine Optimisation (SEO) and Pay per Click (PPC). Build an integrated search marketing strategy; learn how to improve natural search results and paid search ROI.

IDM Professional Certificate in SEO and PPC

IDM Professional Certificate in Social Media

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI.

IDM Professional Certificate in Social Media

IDM Professional Certificate in Email Marketing

Become a specialist in email marketing and gain an understanding of how to plan, create and evaluate effective, ROI-driven email marketing campaigns.

IDM Professional Certificate in Email Marketing

IDM Professional Certificate in Content Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

IDM Professional Certificate in Content Marketing

IDM Professional Certificate in GDPR

Expert level | 2-day and/or online

This award winning professional qualification course provides DPOs and senior marketing managers with a solid working knowledge of the practical implications of the GDPR. Validated by the DMA.

IDM Professional Certificate in GDPR

IDM Professional Certificate in Behavioural Economics

Learn how unconscious biases can be harnessed in your marketing, including the theory and practice of assembling simple experiments and applying the results.

IDM Professional Certificate in Behavioural Economics

IDM Advanced Certificate in Digital Copywriting

This course will help you achieve your business goals, by writing copy that engages and persuades your audience. Taught online in a live classroom over 10 weeks, with copywriting tasks and individual coaching.

IDM Advanced Certificate in Digital Copywriting

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet, Matrix,
Matrix

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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