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During your Qualification in Social Media, you will learn to:

  • Understand social media and engagement. 
  • Develop a social media strategy with business-focused objectives.
  • Understand social media listening.
  • Understand influencers and how to use them effectively.
  • Select the most appropriate social platforms.
  • Deliver, measure and optimise your social media campaigns.

Course availability 

start study mode location member non-member exam fee
Online Online £1500.00 £1500.00 £0.00
more info
book until 26 Mar 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 14 Apr 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 26 Mar 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 3 Apr 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 16 Apr 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 8 May 2018
Intensive Central London (W1W 8SS) £1500.00 £1500.00 £0.00
more info
book until 10 May 2018
venue DMA House, 70 Margaret Street
study periods 10 - 11 May
Online Online £1500.00 £1500.00 £0.00
more info
book until 21 May 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 4 Jun 2018
Online Online £1500.00 £1500.00 £0.00
more info
book until 18 Jun 2018

NB: Prices above subject to VAT.

Course information


This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.

Module 1: An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Module 2: Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Module 3: Step 1 – Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Module 4: Step 2 – Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Module 5: Step 3 – Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Module 6: Step 4 – Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Module 7: Step’s 5 & 6 – Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Module 8 – Step’s 7 & 8 – Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.

Module 9: Revision

  • Summary of key learning objectives.
  • Review of the examination process (overview of Paper 1 and 2).
study mode
Intensive – Central London

2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. 

Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
course info

You can enrol directly via the IDM website

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Exams and assessments

In order to attain the Certificate in Social Media and use the honorifics Cert SocM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.

View the full list of frequently asked questions about IDM qualifications » 

Enrol onto IDM Professional Certificate in Social Media course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.


Julie Atherton F IDM, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
Wished I done this years ago! Great course, rooted in real world case study scenarios. I chose the intensive one year study option as it suited my learning style and work commitments. It’s demanding, but you get out what you put in. The modules and...

Chris Bottle PG Dip IDM,
Marketing Director, Hyundai Capital UK Ltd

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