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During your Qualification in Social Media, you will learn to:

  • Optimise social sharing and amplification through a variety of social media channels in earned, owned and paid media
  • Structure, manage and track engagement
  • Integrate, embed and measure social media marketing across your entire business and within the company culture
  • Collaborate and innovate through social media listening

Course availability 

start study mode location member non-member exam fee
Intensive Central London £1570.00 £1740.00 £75.00
more info
book until 26 Jan 2017
venue TBC
study periods 26 - 27 January 2017
exam dates 20 March 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 23 Feb 2017
venue 70 Margaret Street
study periods 23 - 24 Feb 2017
exam dates 19 June 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 23 Mar 2017
venue 70 Margaret Street
study periods 23 - 24 March 2017
exam dates 19 June 2017

NB: Prices above subject to VAT.

Course information


This qualification is made up of 8 modules. You will also be required to complete one individual assignment and sit 2 x one hour online exams.

Module 1: Introduction to Social Media

  • Understanding of the key elements of a social media marketing strategy
  • The social media landscape including the key types of social presence and customer interactions

Module 2: Social Listening

  • Listen first! Social listening to understand customer preferences and competitor activities

Module 3: Business Case and Analytics

  • Make the business case through setting goals
  • Prove ROI through analytics and attribution

Module 4: Content Marketing Strategy

  • Engaging in the conversation with a content-driven strategy
  • Creating the right content assets to engage customers through the lifecycle to support amplification and commercial goals

Module 5: Social Media Communications Strategy

  • Creating an integrated communications and engagement strategy including editorial/conversational calendars and reputation management

Module 6: Influencer Outreach

  • Identify and segment influencers
  • Develop outreach strategies

Module 7: Creating a Social Business

  • How to manage transformation to create a successful social media internal culture and process across the business

Module 8: Innovation and Social Media Optimisation

  • Use social media optimisation (SMO) to improve results
  • The future landscape and continual innovation
study mode
Intensive – Central London

2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. 

Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit
course info

You can enrol directly via the IDM website

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Complimentary online membership

Every qualification student studying on an Intensive Certificate programme will receive complimentary online IDM membership, this allows 24/7 access to digital and direct marketing resources. In addition to this, you'll receive a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation.

Exams and assessments

In order to attain the Certificate in Social Media and use the honorifics Cert SocM you must successfully pass 2 online one hour exams and 1 assignment.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the assignment and exam.  In the event that the minimum pass mark is not met you will have the opportunity to resit at a later date.

View the full list of frequently asked questions about IDM qualifications »


Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hillary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.
The course was very useful, and I would highly recommend it to anyone interested in ecommerce

Amira Bentoumi,
Allianz Global Assistance

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