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During your Qualification in Social Media, you will learn to:

  • Understand social media and engagement. 
  • Develop a social media strategy with business-focused objectives.
  • Understand social media listening.
  • Understand influencers and how to use them effectively.
  • Select the most appropriate social platforms.
  • Deliver, measure and optimise your social media campaigns.

 

There is a 30% discount on the online study mode. The price will increase on the 31st March 2017. T&C's apply.

Course availability 

start study mode location member non-member exam fee
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 26 Jan 2017
venue 70 Margaret Street, London
study periods 26 - 27 January 2017
exam dates 20 March 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 23 Feb 2017
venue 70 Margaret Street
study periods 23 - 24 Feb 2017
exam dates 19 June 2017
Online Online £1520.65 £1685.55 £75.00
more info
book until 31 Mar 2017
study periods 1 Mar 2017 - 30 Sept 2017
exam dates 1 Mar 2017 - 30 Sept 2017
Intensive DMA House (W1W 8SS) £1570.00 £1740.00 £75.00
more info
book until 23 Mar 2017
venue 70 Margaret Street
study periods 23 - 24 March 2017
exam dates 19 June 2017
Online Online £1520.65 £1685.55 £75.00
more info
book until 30 Apr 2017
study periods 1 April 2017 - 31 Oct 2017
exam dates 1 April 2017 - 31 Oct 2017
Online Online £1520.65 £1685.55 £75.00
more info
book until 31 May 2017
study periods 1 May 2017 - 30 Nov 2017
exam dates 1 May 2017 - 30 Nov 2017

NB: Prices above subject to VAT.

Course information

syllabus

This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.

Module 1: An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed.
  • Understand the impact of social media on engagement for brands.
  • Learn the importance of agile planning.

Module 2: Developing a social media strategy

  • Understand the importance of a social media strategy.
  • Identify the types of social media campaigns.
  • Gain an introduction to the 8 steps of social strategy development.

Module 3: Step 1 – Setting objectives and KPIs

  • Learn how to set SMART objectives for social media.
  • Understand the different types of KPIs and how to use them for your social media activities.

Module 4: Step 2 – Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework.

Module 5: Step 3 – Identifying influencers

  • Understand who your influencers are.
  • Learn how to select influencers.
  • Learn how to work with influencers.

Module 6: Step 4 – Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Module 7: Step’s 5 & 6 – Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Module 8 – Step’s 7 & 8 – Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.

Module 9: Revision

  • Summary of key learning objectives.
  • Review of the examination process (overview of Paper 1 and 2).
study mode
Intensive – Central London

2 days face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. 

Corporate training
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Online
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
course info

You can enrol directly via the IDM website www.theidm.com.

If you would like to discuss your enrolment or have any questions please call us on 020 8614 0277.

Complimentary online membership

Every qualification student studying on an Intensive Certificate programme will receive complimentary online IDM membership, this allows 24/7 access to digital and direct marketing resources. In addition to this, you'll receive a comprehensive study package with practitioner-written study notes, carefully selected texts, presentations, reading lists and supporting online documentation.

Exams and assessments

In order to attain the Certificate in Social Media and use the honorifics Cert SocM, you must successfully pass two x one hour online exams.

Pass marks and Grades

To pass this programme you will need a minimum of 60% in the exams. In the event that the minimum pass mark is not met you, will have the opportunity to resit at a later date.

View the full list of frequently asked questions about IDM qualifications »

tutors

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hillary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
 
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.
Even though I have worked in digital for several years, the IDM Digital Diploma helped me put a strategic framework behind my thinking and look more holistically about the full marketing mix and not just my area of expertise

Rebecca Hepinstall PG Dip DigM,
Community Manager, Financial Times

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