B2B and B2C marketing are not the same. There are unique complexities to B2B decision-making, buyer behaviour and the B2B customer journey to name but a few. Complete our specialised B2B course and identify your strategic competence in the intricacies of B2B marketing.
With this specialism, you’ll have instant recognition as a marketer with the expertise and adaptability to achieve marketing objectives and business goals across B2B.
- Lead nurturing through the funnel
- Market research
- B2B customer data
- The B2B customer journey
- Content marketing in a digital world
- Next generation marketing automation
- Mobile marketing
- Social media