Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and assess the influence of key variables. Use modelling techniques and segmentation methods to predict future performance and inform your strategy.
Course Categories: Data & Analytics
To discuss your options, please get in touch with one of our learning and development team:
This session sets the scene for the two days. It considers why intelligent use of data is an essential component in developing an understanding of customers, improving targeting strategies and developing the business.
The aim of this session is to introduce delegates to basic analytical tools for understanding data and the relationships between different types of information, including:
For the final session, delegates will work in small teams to address a practical case study, applying the knowledge gained throughout the course to produce an appropriate analytical strategy.
This course is designed for marketers wanting a better understanding of analytical techniques. This is the course for you if you need to work with statistical or data-related concepts as part of your role. Its mathematical content will require a reasonable level of numeracy.
Enrol onto 'Data Analytics for Marketers' course and receive the 'DMA Data Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Huw is a recognised leader in global data delivery and founder of Nanomarketing, an independent data strategy and analytical consultancy, launched in March 2007 and now with locations in London and Singapore.
In the past 30 years Huw's career has taken him from the actuarial department of BUPA Health Insurance to a range of agencies and consultancies, especially following the buyout of his first company, Data by Design to Experian, in 1998. Huw has served as General Manager for Data and Consulting at OgilvyOne Worldwide, and then as Chairman of EHS Brann Discovery and Global Director of Data and Discovery for Euro RSCG 4D (now known as Havas Worldwide) for 6 years.
Huw is also a regular global conference speaker for both the IDM and DMA. Along with his Honorary Life Fellowship, Huw was named the IDM's Educator of the Year in 2004 and was awarded Data Professional of the Year by his peers at the Data Strategy Awards in 2007.
An insightful two days with a good mixture of presentations, guest speakers and exercises. I am looking forward to going back to the office and applying what I've learnt.
Sharon Slade
Database & Customer Insight Manager, Warner Leisure Hotels
I would highly recommend this course to anyone who needs guidance on how to move your market data forward
Jack Naylor
Administrator, Armitages
Very interesting course, giving me some good insight into the theory of data analysis and how it can be applied with some good case studies
Grant Baillie
Multi-channel CRM Manager, Argos
Professor Davis is very nice and open, and creates a great environment for everyone to ask questions. He clearly knows the subject matter very well.
Really enjoyed it and tutor kept it entertaining and informative. Lots of useful and immediately relevant information.
Fiona,
Karen Millan
Huw has a huge wealth of experience in the subject matter. He was able to teach us both how the various analysis techniques worked but also how they could be best applied to different types of data sets and organisations, with lots of real-life examples.
Lots of content and experienced tutor.
To discuss your options, please get in touch with one of our learning and development team: