IDM Diplomas: challenging, but rewarding for you and your career

An IDM Professional Diploma will challenge you. It’s designed to. It’s a serious qualification for those serious about their career.

The IDM exists to further the interests of the community, reinvesting money back into courses and taking feedback from brands and agencies to keep output relevant.
Over the past 30 years, the IDM has trained more than 100,000 marketers. None of them would say it was easy

Take Louise Sheridan, Multichannel Merchandiser at Browns Fashion and recent graduate.

“The Postgraduate Diploma in Direct & Digital Marketing is a customer focused course, taking you out of your comfort zone by removing you from the detail and reminding you of core strategic principles.

“It has most importantly broadened my outlook and commercial skillset, critical to the ever increasing overlap and demands of analytical roles in the retail industry,” she says.

Lily Mund, CRM Campaign Planner, SunLife, told us,

“Many of my colleagues have completed the IDM Professional Diploma in Direct and Digital Marketing and the course came highly recommended. My current role focuses mostly on direct marketing channels and so I was keen to develop my knowledge of digital channels.

Although at times challenging, the course really helped me to do this by providing new insights and resources. I’m excited to put this knowledge into practice moving forward.”

There’s a common theme here.

Elena Shevchenko, Digital Campaign Manager, OSIsoft, was aware of what she was taking on with the Postgraduate Diploma in Digital Marketing.

“I knew it would be a challenge, but with the great support of knowledgeable tutors and excellent course learning materials, I know I now have the required skills to write and deliver a solid, successful marketing plan.”

Listen to two recent graduates, Christopher Wellbelove and Roisin Wilson, who both completed Professional Diplomas in Digital Marketing, describe their very different experiences:

Find out more about IDM Professional Qualifications here.

Download the IDM Qualifications & Training Catalogue

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Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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