This course will give you the key skills to plan, manage and evaluate digital marketing campaigns, including: social, email, PPC, SEO, display, content and affiliate. Equivalent to Level 6 (Bachelor's Degree) qualification.
Online courses can be booked up to one month after the cohort start date, for details please contact firstname.lastname@example.org.
To download our IDM Prospectus for Professional Diplomas and Postgraduate Diplomas Click here
Want to specialise in B2B? Take a look at our Professional Diploma in Digital Marketing with B2B
This programme is the equivalent to a level 6 qualification or to bachelor’s degree level and is made up of 16 modules.
Learning objective: Understanding the key factors that drive the growth and impact of digital marketing on customer experience.
Learning objective: Understanding how consumers make purchasing decisions is the key to optimal targeting and proposition development.
Learning objective: Understand how successful digital marketing campaigns are driven by tried and tested planning frameworks that help us explore market conditions, develop actionable responses to surfaced insights and define success
Learning objective: Understand how user-centered design processes and digital technologies help us to develop websites that enhance customer experiences.
Learning objective: Understand how SEM (SEO and PPC) plays a vital role in building brand engagement and sales opportunities at all points on the pathway to purchase.
Learning objective: Understanding how channel preference, media research, targeting systems and ad-serving technology combine to build brands and drive sales efficiency.
Learning objective: Understanding the relevant strategies, targeting methods, technologies and permissions needed to deliver customer-centric email marketing campaigns.
Learning objective: Understanding the practical role content marketing plays in digital marketing campaigns.
Learning objective: Understand how social media channels can be used to support all aspects of your customer acquisition, conversion and retention plans
Learning objective: Develop an understanding of the affiliate channel, technologies, remuneration models and controls needed.
Learning objective: Understanding the precision targeting opportunities that make mobile marketing one of the most effective digital channels.
Learning objective: Understand how technology helps us collect, evaluate and report on the quantitative and qualitative data that supports our digital marketing decisions
Learning objective: To understand how customer insights and creative ideas combine to develop inspirational digital marketing campaigns.
Learning objective: To understand all aspects of law and codes governing digital marketers and digital marketing campaigns.
Learning objective: Understanding approaches for measuring and improving web marketing performance onsite acquisition, conversion and retention.
Learning objective: Develop personal insights into how digital marketing will continue to constantly change the way marketing and marketers work.
2 x 3 day face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
6 x 1 day face-to-face sessions which take place in Central London. The exact location of our courses vary, so please make sure you check before attending.
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. Industry expert David Hearn will run each of the live webinars scheduled throughout the online programme, and will be there to answer any questions you may have about the course / assessments. For more information call 020 8614 0277.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate-training
Every delegate has an online learning account which includes:
For online delegates - Industry expert David Hearn will run each of the live webinars scheduled throughout the online programme, and will be there to answer any questions you may have about the course / assessments.
Delegates are automatically enrolled as IDM members, giving access to events and a free Euromonitor subscription for the latest consumer research (worth £170 pa)
In order to attain the Professional Diploma in Digital Marketing you must successfully pass two assignments and one exam.
Assignment marks are weighted. Assignment 1 is weighted at 40% and Assignment 2 is weighted at 60%.
Tim is a founding partner of Data Ketchup, a data driven consultancy specialising in getting businesses better ROI through data driven insights and solutions. The company has recently added a powerful data driven SEO capability, and is now helping companies get fast, relevant and effective results.
He has held senior positions at Royal Mail, supporting the strategic development of the company pre and post privatisation, covering marketing, commercial development, Sales and partnership development.
He ran the Mail Media Centre where he significantly increased engagement with UK top 100 advertisers and their agencies through research, product development, marketing channels and new industry partnerships.
Recent highlights have been the successful launch of a brand new media and data planning division at Royal Mail which is successfully working on an ongoing basis with some of the UK’s biggest advertisers, and winning awards.
He is a member of the Institute of Direct and Digital Marketing Data Council, a member of their educational advisory board, and is also a tutor on IDM courses, and has been an awards judge for the DMA.
Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.
His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.
He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.
A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.
As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.
David Hearn F IDM has been a marketer for 30 years and co-owner of direct and digital agency, AHK, for over 20. AHK plans and executes customer recruitment and development programmes for B2C and B2B companies, including Canon Europe, Adobe, GE Capital, Thomas Miller and The Warranty Group. The agency’s services include strategic planning, data analysis & insight, marketing technology deployment, creative development and campaign management. David describes himself as a marketing generalist and is responsible for overseeing client activity.
David has shared his marketing experience and knowledge for the last 15 years, lecturing and tutoring for the IDM.
London (W1W 8SS)
The course is always of high quality and the presentations and support is great. Thank you so much for this fantastic course - I will recommend it!
Sophie Witteeveen Dip DigM,
All lectures and tutors were bang up to date, unlike many other courses which can feel stuck in the past.
Jane Cahill Dip DigM,
Online Sportsbook Business Analyst, Paddy Power
Fun and interactive, quite clearly the most up to date and relevant marketing qualification available to marketers. Insightful, relevant and practical – can easily apply the course to the working world.
Elliot Bertram Dip DigM,
UK&I Marketing Manager, SThree
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