This course will teach you all you need to know about creating an effective omni-channel campaign strategy, bringing together digital and non digital channels. Use templates, processes and real life examples to help you implement your learnings in the office. Bring your channels together for improved ROI, customer experience and brand recognition.
All of the learnings in the lesson are underpinned with activities and processes you can implement in your role.
This course replaces the Professional Diploma in Data Driven
At the IDM we are always looking to help you stay ahead of the game, for this reason we have integrated all of the learnings from the data-driven courses into our digital courses. This is to support you in the current marketing environment where all marketing should be data driven in the digital world we operate in.
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
To discuss your options, please get in touch with one of our learning and development team:
Enjoy the flexibility of accessing the Professional Diploma in Digital Marketing, devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months.
Registration opens on the 1st of the month but you can register and start up to 4 weeks after this date.
6 x 1 day face-to-face instructor-led sessions via Zoom.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate-training.
For online delegates - Industry expert David Hearn will run each of the live webinars scheduled throughout the online programme, and will be there to answer any questions you may have about the course / assessments.
Delegates are automatically enrolled as IDM members, giving access to events and a free Euromonitor subscription for the latest consumer research (worth £170 pa)
In order to attain the Professional Diploma in Digital Marketing you must successfully pass two assignments and one exam.
To pass you will need a minimum of 45% in each assignment and the exam.
To obtain a CREDIT you must pass both papers and achieve an overall average of 60%.
For a DISTINCTION you must pass both papers and exam with a grade of 70%.
Assignment marks are weighted.
Tim has over 25 years of marketing experience specialising in helping businesses utilise data to improve their marketing and commercial decision making.
During his career he's held several senior roles at Royal Mail, driving their marketing, market insight product development, and creative services.
He is a founding partner of data-driven creative marketing consultancy Data Ketchup and a Director of Customer Content for 3d Mapping Company.
For the last five years, he's been an IDM tutor teaching qualifications on direct marketing, finance, and data. He was named IDM educator of the year for 2019.
David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.
David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.
With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.
Nick is the owner of Twist Consultancy, however his career began heading up call centreteams, developed into customer experience measurement & then moved to data led online campaigns, Nick helps businesses win & retain customers with relevant & engaging marketing.
Nick works with B2C & B2B clients and has an excellent understanding of data-driven marketing & strategic planning. With over 15 years across CRM, database marketing, campaign management, email customer insights & customer journey planning.
With a proven strategic experience of senior client & stakeholder management & a strong commercial experience & acumen, Nick prides himself on making things happen.
He is an industry speaker & written contributor including the 2017 ‘Econsultancy Email Marketing Best Practice Guide’ and an elected member of the DMA Email Council & Legal Hub. Championing email as an essential part of the greater marketing mix with a focus on compliance (inc. GDPR delivery) and best practice.
London (W1W 8SS)
The course is always of high quality and the presentations and support is great. Thank you so much for this fantastic course - I will recommend it!
Sophie Witteeveen Dip DigM,
Publisher, IFD
All lectures and tutors were bang up to date, unlike many other courses which can feel stuck in the past.
Jane Cahill Dip DigM,
Online Sportsbook Business Analyst, Paddy Power
Fun and interactive, quite clearly the most up to date and relevant marketing qualification available to marketers. Insightful, relevant and practical – can easily apply the course to the working world.
Elliot Bertram Dip DigM,
UK&I Marketing Manager, SThree
To discuss your options, please get in touch with one of our learning and development team: