This course will give you the key skills to plan and implement data-driven marketing campaigns that improve the way you acquire, retain and grow customers. Equivalent to Level 6 qualification
Want to specialise in B2B? Take a look at our Professional Diploma in Data-Driven Marketing with B2B
This course was previously called the Professional Diploma in Direct & Digital Marketing. The syllabus has been updated, and the new title reflects the changes and updates made. There have been no changes to the level or core learnings of this course.
This programme is equivalent to a level 6 qualification and is made up of 10 modules.
Learning Objective: Understand the purpose and underlying principles of data-driven marketing and how to plan and manage the marketing mix.
Learning Objective: Understanding how customers generate value for businesses, how to measure and evaluate and apply for maximum profit and ROI.
Learning Objective: The principles of managing data to enable a successful data-driven business in a time of changing consumer expectations.
Learning objective: Understanding how customers think and behave and how you can use data and research to generate insight.
Learning Objective: Learn about tools and techniques to understand the customer journey and how segmentation and testing can create the most relevant and profitable customer experience
Learning Objective: Understand the range of data-driven media to reach consumers who find your brand most relevant and how to compare, evaluate and integrate for optimum mix and ROI
Learning Objective: Learn how to plan, develop and implement a mix of marketing channels to increase the preference your customers have for your brand
Learning Objective: Understand the core principles of data-driven marketing communications and how to apply them
Learning Objective: Learn how to plan and manage data for reliable testing
Learning Objective: Understand how to prepare for and develop a structured approach to data-driven marketing communications planning
2 x 3 day face-to-face sessions which take place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending.
6 x 1 day face-to-face sessions which take place in Central London. The exact location of our courses vary, so please make sure you check before attending.
This programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate.
Every delegate has an online learning account which includes:
Delegates are automatically enrolled as IDM members, giving access to events and a free Euromonitor subscription for the latest consumer research (worth £170 pa).
In order to attain the Professional Diploma in Data-Driven Marketing you must successfully pass two assignments and one exam.
Assignment marks are weighted. Assignment 1 is weighted at 40% and Assignment 2 is weighted at 60%.
Martin is acknowledged as an expert in customer retention and has been responsible for the development of successful marketing strategies and customer communications across a range of businesses. He applies a common-sense approach and ability to identify powerful customer insights and opportunity for profit.
He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe, Canada and the USA with American Express, Thomas Cook, M&G, Air Miles, Time Life, Budget Insurance and Page & Moy.
12 years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner- either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar.
London (W1W 8SS)
This IDM Diploma has been fundamental in my development as a marketer. Although it seemed like a big leap to start the intensive course whilst still being an assistant in my team, it was so worth it. At times it was challenging but it has given me the confidence to bring my ideas to the table during campaigns back at the office. It's advanced my understanding of techniques to allow me to apply them in every day work, maximising income for our charity and proving myself to the industry. During and since studying I have been awarded two national awards in Fundraising and been promoted - which just goes to show what a course like this can help you achieve.
Emma Smith Dip IDM,
Direct Marketing Officer, Cats Protection
This course is practical rather than just theory based, so you can apply your learnings to your everyday work
Carly Granger Dip IDM,
Marketing Assistant, Simply Health