Will the GDPR Crumble Cookies?

The 'cookie directive' has been in force since 2011, giving you those popups when you land on a new website. But are they up to the GDPR standards?

Cookies, tiny pieces of code, collect information from the user's browser and send that information to the brand or agency.

They have been a constant presence on websites for almost a decade. They are so ubiquitous that you probably don't notice them. But they do still give brands and their agencies important information.

There are two answers to this question.

First, the 'cookie directive' as-is is part of the Privacy in Electronic Communication Directive (commonly known as PECR). This law is set to be replaced by a new law, the e-privacy regulation, in 2019.

So on the one hand, no - the GDPR has no direct influence on the Cookie Directive.

But, the GDPR will change how businesses convey information to customers.

At the moment consumers have to be notified. That's it.

In the future, the GDPR requires notifications to be 'clear and intelligible' which means that it has to be clear what happens when you 'agree'.

Post-GDPR the notifications will need to explain in more detail exactly what the cookie does, what information it collects. And most importantly of all - why.

Make sure you keep your copywriter sweet.

The GDPR isn't just your responisbility, it's the responsibility of everyone in your company. To meet the Accountability requirements of the GDPR the ICO expects companies to demonstrate awareness at every level of their organisation. See how the we can help you meet these requirement with our full porfolio of GDPR training courses and qualifications.

Back to blogs

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

T-6a0e2d55-230c-42e8-a31c-10df0377a1f0-1.jpg Corporate Training

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

T-70b2be21-1173-4376-bbda-a80bd2ca6f3d-1.jpg Marketing qualifications

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Report a bug