"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Learn how to develop a successful Account Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running.
Develop strategies to make sure marketing and sales work perfectly together
Set realistic targets for your programme and what it can achieve
Find the best companies to include in your programme
Choose the technology you need to make it all work
Plan the content and communications to make sure you succeed
David Hearn F IDM has been a marketer for 30 years and co-owner of direct and digital agency, AHK, for over 20. AHK plans and executes customer recruitment and development programmes for B2C and B2B companies, including Canon Europe, Adobe, GE Capital, Thomas Miller and The Warranty Group. The agency’s services include strategic planning, data analysis & insight, marketing technology deployment, creative development and campaign management. David describes himself as a marketing generalist and is responsible for overseeing client activity.
David has shared his marketing experience and knowledge for the last 15 years, lecturing and tutoring for the IDM.
London (W1W 8SS)