Energise your Email Marketing

With the expert guidance of IDM tutors who are industry-leading in the fields of email marketing, digital copywriting and content marketing, you can acquire the skills to set KPIs; build a testing platform to facilitate the optimisation of your email campaigns; develop an email strategy that drives engagement and ROI, or write engaging and compelling email copy that gets results.

You can gain an equivalent of a level 5 qualification with the Professional Certificate in Email Marketing, or choose one of our professional short courses to skill up on tactics, strategy or copywriting.

IDM Professional Certificate in Email Marketing

This qualification course takes you through every aspect of email marketing from understanding the role of email and developing your digital marketing plan, growing your list, GDPR and maintaining the integrity of your data, defining your design and messaging style, to testing and optimisation, control and measurement.

To gain the qualification you will need to attend 2 intensive classroom teaching days and complete 2 x 1-hour online exams.

Or, enjoy the flexibility of devising your own personalised online study routine over up to 12 months. You’ll receive email support and 24/7 access to course materials.​

Email Marketing Training Courses

Take advantage of our short courses to boost your knowledge of email marketing: evaluate the use of email, set the right objectives and develop the correct segmentation for your audiences. Select a course below for a better understanding:

Speak to our learning and development consultants

To talk to one of our consultants today and discuss your needs, please contact ask@theidm.com or call +44 (0)208 614 0255

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