Email Marketing Training Courses & Qualifications
Learn how to use email marketing effectively to maximise response, conversion and ROI with courses from a best in class training provider
Energise your Email Marketing
With the expert guidance of IDM tutors who are industry-leading in the fields of email marketing, digital copywriting and content marketing, you can acquire the skills to set KPIs; build a testing platform to facilitate the optimisation of your email campaigns; develop an email strategy that drives engagement and ROI, or write engaging and compelling email copy that gets results.
You can gain an equivalent of a level 5 qualification with the Professional Certificate in Email Marketing, or choose one of our professional short courses to skill up on tactics, strategy or copywriting.
IDM Professional Certificate in Email Marketing
This qualification course takes you through every aspect of email marketing from understanding the role of email and developing your digital marketing plan, growing your list, GDPR and maintaining the integrity of your data, defining your design and messaging style, to testing and optimisation, control and measurement.
To gain the qualification you will need to attend 2 intensive classroom teaching days and complete 2 x 1-hour online exams.
Or, enjoy the flexibility of devising your own personalised online study routine over up to 12 months. You’ll receive email support and 24/7 access to course materials.
Email Marketing Training Courses
Take advantage of our short courses to boost your knowledge of email marketing: evaluate the use of email, set the right objectives and develop the correct segmentation for your audiences. Select a course below for a better understanding:
Copywriting for Web and Email Masterclass
Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...
Email Marketing: Strategy and Tactics Masterclass
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...
Email Marketing: Strategy Masterclass
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...
Email Marketing: Tactics Masterclass
Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...
Digital CRM
This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital, as well as marketing managers who are responsible for the planning, implementation and optimisation of CRM strategies within their organisation.
This 1-day course will help you to develop a more effective and strategic approach to managing your customers with information applicable to B2C brands, B2B and not-for-profit organisations.
Digital CRM Masterclass
Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...
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