Energise your Email Marketing

With the expert guidance of IDM tutors who are industry-leading in the fields of email marketing, digital copywriting and content marketing, you can acquire the skills to set KPIs; build a testing platform to facilitate the optimisation of your email campaigns; develop an email strategy that drives engagement and ROI, or write engaging and compelling email copy that gets results.

You can gain an equivalent of a level 5 qualification with the Professional Certificate in Email Marketing, or choose one of our professional short courses to skill up on tactics, strategy or copywriting.

IDM Professional Certificate in Email Marketing

This qualification course takes you through every aspect of email marketing from understanding the role of email and developing your digital marketing plan, growing your list, GDPR and maintaining the integrity of your data, defining your design and messaging style, to testing and optimisation, control and measurement.

To gain the qualification you will need to attend 2 intensive classroom teaching days and complete 2 x 1-hour online exams.

Or, enjoy the flexibility of devising your own personalised online study routine over up to 12 months. You’ll receive email support and 24/7 access to course materials.​

Copywriting for Web and Email

This popular 1-day intermediate course is for marketing executives, content managers and copywriters – in fact, anyone who has to create or evaluate digital copy and who is looking to hone their skills.

There are options to upgrade to Copywriting for Digital or the acclaimed IDM Award in Digital Copywriting.

Speak to our learning and development consultants

To talk to one of our consultants today and discuss your needs, please contact ask@theidm.com or call +44 (0)208 614 0255

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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