Email Marketing Training Courses & Qualifications
Learn how to use email marketing effectively to maximise response, conversion and ROI with courses from a best in class training provider
Energise your Email Marketing
With the expert guidance of IDM tutors who are industry-leading in the fields of email marketing, digital copywriting and content marketing, you can acquire the skills to set KPIs; build a testing platform to facilitate the optimisation of your email campaigns; develop an email strategy that drives engagement and ROI, or write engaging and compelling email copy that gets results.
You can gain an equivalent of a level 5 qualification with the Professional Certificate in Email Marketing, or choose one of our professional short courses to skill up on tactics, strategy or copywriting.
IDM Professional Certificate in Email Marketing
This qualification course takes you through every aspect of email marketing from understanding the role of email and developing your digital marketing plan, growing your list, GDPR and maintaining the integrity of your data, defining your design and messaging style, to testing and optimisation, control and measurement.
To gain the qualification you will need to attend 2 intensive classroom teaching days and complete 2 x 1-hour online exams.
Or, enjoy the flexibility of devising your own personalised online study routine over up to 12 months. You’ll receive email support and 24/7 access to course materials.
Copywriting for Web and Email
This popular 1-day intermediate course is for marketing executives, content managers and copywriters – in fact, anyone who has to create or evaluate digital copy and who is looking to hone their skills.
There are options to upgrade to Copywriting for Digital or the acclaimed IDM Award in Digital Copywriting.
Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act. You'll leave with practical tips and knowledge that will enable you to apply your...
On this 2-day course you'll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works and apply this to your writing.
Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that...
Learn best practices for writing successful copy for web, email, social media and other digital content. Understand basic principles of digital content and search engine optimisation. You'll come out with a confident grasp of...
Get results from your fundraising copy. Understand how to sell ideas and grab attention. Discover the persuasion methods that work best for this sector with practical advice on how to improve response rates. Adapt your copy...
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