Energise your Email Marketing

With the expert guidance of IDM tutors who are industry-leading in the fields of email marketing, digital copywriting and content marketing, you can acquire the skills to set KPIs; build a testing platform to facilitate the optimisation of your email campaigns; develop an email strategy that drives engagement and ROI, or write engaging and compelling email copy that gets results.

You can gain an equivalent of a level 5 qualification with the Professional Certificate in Email Marketing, or choose one of our professional short courses to skill up on tactics, strategy or copywriting.

IDM Professional Certificate in Email Marketing

This qualification course takes you through every aspect of email marketing from understanding the role of email and developing your digital marketing plan, growing your list, GDPR and maintaining the integrity of your data, defining your design and messaging style, to testing and optimisation, control and measurement.

To gain the qualification you will need to attend 2 intensive classroom teaching days and complete 2 x 1-hour online exams.

Or, enjoy the flexibility of devising your own personalised online study routine over up to 12 months. You’ll receive email support and 24/7 access to course materials.​

Email Marketing Training Courses

Take advantage of our short courses to boost your knowledge of email marketing: evaluate the use of email, set the right objectives and develop the correct segmentation for your audiences. Select a course below for a better understanding:

Digital CRM

This course is designed for senior marketing budget holders with overall responsibility for marketing strategy, CRM strategy and heads of digital, as well as marketing managers who are responsible for the planning, implementation and optimisation of CRM strategies within their organisation.

This 1-day course will help you to develop a more effective and strategic approach to managing your customers with information applicable to B2C brands, B2B and not-for-profit organisations.

Digital CRM

Details & prices

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...

Details & prices

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