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Optimise your Social Media

Whether you are interested in how to use social media to boost your own career or you need to change the marketing culture within your business to harness the power of social media, under the guidance of the IDM’s expert tutors, you will learn how to drive awareness, customer engagement and ROI through social media.

You can gain the equivalent of a level 5 qualification by choosing the Professional Certificate in Social Media.  Choose 1 or 2-day training courses to build your tactical, strategic and copywriting skills. 

IDM Professional Certificate in Social Media

Choose this qualification course to gain recognition for your skills and expertise. Learn how to plan, deliver, evaluate and optimise your social media campaigns. The course provides in depth coverage of customer engagement, selecting the right platforms for your brand and how to use influencers effectively.

Available as 2-days intensive face-to-face training days at our offices in Central London, followed by 2 x 1-hour online exams. You can also study online to suit your busy schedule.  

IDM Professional Certificate in Social Media

Stand-out in the competitive social media landscape with our Professional Certificate in Social Media. Become a qualified social media expert with the skills to deliver a robust social strategy that delivers measurable results and ROI.

IDM Professional Certificate in Social Media

Social Selling

Our 1-day foundation course in Social Selling will suit team leaders, managers and directors who want to understand today's social landscape and the challenges their businesses will face, as well as implement change and learn softer skills such as coaching.

Social Media: Strategy, Tools and Tactics

This intermediate level 2-day course, with an option to upgrade to the Professional Certificate, is designed for marketers with responsibility for digital strategy and need to gain a deeper understanding of how to: build a social media plan; define processes and determine KPIs; implement effective social media campaigns, and innovate with content, tools, influencers and communities.

Strategy and Tools and Tactics can also be booked as 2 separate 1-day courses.

Social Media: Strategy, Tools and Tactics

Two highly practical, hands-on days that give you the skills, tools and confidence to create and execute the very best social media strategy for your business

Social Media: Strategy, Tools and Tactics

Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business

Social Media: Strategy

Social Media: Tools and Tactics

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business

Social Media: Tools and Tactics

Copywriting for Social Media and Blogs

This popular 1-day intermediate course is for marketing executives, managers or copywriters looking to expand their experience – in fact, anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool.

Copywriting for Social Media and Blogs

Attend this best-selling copywriting course and create compelling social media copy and blogs that engage, encourage shares, drive conversation and prompt action

Copywriting for Social Media and Blogs

Talk to a training consultant today

To speak to one of our advisers about your training or career options, please contact or call +44 208 614 0255. 

Innovate YOU

Prepare yourself for an era of exponential change. With billions being invested in systems designed to model and persistently deliver optimal marketing campaigns across all channels and customer contact points, the question you need to ask yourself, as a marketing or data professional, is…

Where do I fit in?

Our qualifications and courses are designed to support personal innovation at every point in your career.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place – would definitely recommend!

Claire Robinson,
Digital Marketing and Insights Manager, Vodafone

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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