Optimise your Social Media

Whether you are interested in how to use social media to boost your own career or you need to change the marketing culture within your business to harness the power of social media, under the guidance of the IDM’s expert tutors, you will learn how to drive awareness, customer engagement and ROI through social media.

You can gain the equivalent of a level 5 qualification by choosing the Professional Certificate in Social Media. Or choose or 1 or 2-day training courses to build your tactical, strategic and copywriting skills.

Boost your career with our qualification

Choose this qualification course to gain recognition for your skills and expertise. The course provides in-depth coverage of customer engagement, selecting the right platforms for your brand and how to use influencers effectively.

Available as 2-days’ intensive face-to-face training days at our offices in Central London, followed by 2 x 1-hour online exams. Or study online at times to suit your busy schedule.

Enhance your skills with our training courses

Learn a variety of techniques to optimise your social media campaigns. Discover the tools and processes you need to manage successful social media campaigns for your business. Learn how to measure and evaluate social activity and explore how you can innovate in social media.

Select a course below to get a detailed outline of the course material.

Influencer Marketing

In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers. But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies.

This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.

Speak to our learning and development consultants

To discuss your needs with one of our consultants today, please complete the enquiry form below:

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