How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.
Learning at Work Week is a week for everyone. Workplaces of all sizes, sectors and types run events, including multinationals, SMEs, charities, public sector organisations and government departments.
After graduating with an IDM Diploma, Kurt Kirby landed his dream marketing role. Want to follow in his footsteps? Check out his story.
In this Q&A, Victoria Blackwell reveals how the IDM Diploma helped her gain the skills and confidence she needed to make her career aspirations a reality.
Our Marketing Diplomas are packed with leadership skills and strategies, tailored for senior marketers like you. Just ask Jacob Lovewell, Senior Strategist at RAPP UK, who credits his IDM Diploma for his promotion and salary boost.
As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new challenges, get that job promotion you’ve been craving, or increase your income, there are some steps you can follow to set yourself up for success.
People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that copywriters must adopt different techniques to attract and engage readers online. Here are 3 key things to consider when writing for digital readers.
Ofcom has released its latest report into the UK’s news consumption habits, providing insights into the forms of media individuals use for their news and how this may differ between different age ranges. Read on to find out more.
A successful copywriter is what we all aspire to be. A writer whose work has a measurable impact, whose words lead to tangible results.
Here are 7 key factors that contribute to that success.
Learn to approach your creative work inside-out. How can you get the best out of yourself?
Here are four ways you can draw on your focus and motivation to ensure your writing is the best it can be.
The average person gets 126 emails and sees over 5,000 advertisements a day. It all adds up to tens of thousands of words people read daily. So, how likely is it they'll read yours?