IDM - Digital Marketing Qualifications, Courses & Membership

Email Benchmarking Report 2023

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How has email marketing performed over the last 12 months? Find out in the latest Email Benchmarking Report covering deliverability, open rates, and click-through rates.

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Learning at Work Week 2023

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Learning at Work Week is a week for everyone. Workplaces of all sizes, sectors and types run events, including multinationals, SMEs, charities, public sector organisations and government departments.

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How to Achieve Your Professional Goals in 2023

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As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new challenges, get that job promotion you’ve been craving, or increase your income, there are some steps you can follow to set yourself up for success.

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3 ways that online and offline copywriting differs

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People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that copywriters must adopt different techniques to attract and engage readers online. Here are 3 key things to consider when writing for digital readers.

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Is Changing News Engagement Altering Trust?

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Ofcom has released its latest report into the UK’s news consumption habits, providing insights into the forms of media individuals use for their news and how this may differ between different age ranges. Read on to find out more.

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