Data & Analytics Courses

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...

A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define...

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the...

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...

Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and assess the influence of key variables. Use modelling...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...

Develop campaigns that deliver more customers, using all the media opportunities available. From customer analysis, segmentation and profiling, to proposition development. Plan campaigns that...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...