IDM qualifications in digital marketing are designed to support personal innovation at every point in your career

From foundation to advanced level, we have the cutting-edge content, world-class tutors and advanced delivery platforms that will help you prepare for the future.

We offer four levels of professional qualification, select the most suitable level based on your experience below to see which courses we offer or get in touch with our Marketing Training Advisers directly for bespoke advice.

Many courses available with option of face-to-face delivery or online.

Entry Level

IDM Awards

Expand your skillset and boost your confidence. Equivalent to a Level 4 qualification IDM Awards are recommended for marketers who want to get clued up on the key principles of digital and direct marketing.

From copywriting, to GDPR & data fundamentals, to direct mail, is it time you brushed up on the basics again?

Specialist Level

IDM Professional Certificates

Wish you could go back and do a deep dive into a specific digital channel? Now you can! Today's marketers are expected to grasp a wide spectrum of channels, but it's often difficult to keep abreast of the changes as part of a digital age. Equivalent to a Level 5 qualification, IDM Professional Certificates are designed for marketers who wish to specialise and get a recognised qualification in a specific discipline.

So whether your boss is chasing you for a social media strategy or you're struggling with search, prepare to ace your next meeting, expert insights in hand.

Bachelor's or Master's Degree Level

IDM Professional & Postgraduate Diplomas

As marketers we understand continuous professional development is key. Marketing departments are under serious pressure to drive ROI and it's difficult to keep up in an industry that is always changing. Recommended for marketers with some prior experience, IDM Diplomas are developed and taught by industry leading practitioners to ensure you access the most relevant insights enabling you to plan and implement strategy across multiple channels.

Gain the the skills and the confidence that come with an accredited qualification.

Why do it with the IDM?

  • All IDM courses and qualifications are taught by industry leading practitioners to ensure our content is as relevant and up to date as possible
  • We deliver practical courses with an emphasis on achieving immediate and long-term real-world gains over theoretical knowledge
  • We never use third-party content
  • As part of the DMA Group we deliver industry best practice in line with our responsible marketing remit
  • We believe in learning through doing and offer bespoke programs for businesses
  • We offer training programs across all areas of the marketing mix
  • Tailor your learning to suit your needs with a range of study options
  • Demonstrate professional growth through the IDM CPD scheme

We'd love to hear from you

If you'd like to speak to one of our training advisers to discuss your options further, please contact or call +44 (0)20 8614 0277

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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