IDM Awards: Foundation Level Marketing Qualifications

Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results

Do you want to understand how to use marketing campaign data to achieve your strategic goals?

Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.

Do you want to gain the competitive edge, delight your customers and improve marketing performance?

Master the fundamentals of data analytics, acquire the core skills you need to identify, collect, organise, analyse and present marketing data and insights and level up your marketing activities.

Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?

Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.

An IDM qualification powered by Royal Mail.

If you are new to direct mail, or looking to improve your understanding and make the best of mail for marketing, this qualification is what you are...

Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.

The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...

If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you

Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results