IDM Professional Marketing Qualifications
Whatever your experience level or specialism, there's an IDM qualification to advance your knowledge and confirm your experience
Transform your career with the right IDM marketing qualification
Our qualifications will equip you with data driven approaches to help you put your customers at the heart of effective marketing campaigns in this digital world.
To help you find the right marketing course for you, you will find four distinct levels of Qualification: Awards, Certificate, Professional Diploma and Postgraduate Diploma.
Professional Marketing Diploma
Elevate your strategic marketing approach, focusing on strategic planning, briefing, and channel planning.
Level 6 qualification and will take you approximately a year to complete, choose from flexible learning in your own time or tutor led. Recommended for professionals with 18 months+ experience who want to develop their marketing knowledge and skills
Professional Marketing Diploma
Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the times, and invest in becoming an Intelligent...
Postgraduate Marketing Diploma
Choose from flexible learning in your own time or tutor led. This is our most challenging course pitched at the same level as a masters degree, this course is aimed at supporting experienced marketers in their transition into being a great marketing leader.
A level 7 qualification, recommended for more senior professionals with a few years' experience who want to gain a professional marketing qualification working at a strategic level
Postgraduate Marketing Diploma
Digital Marketing leadership is fast evolving with a focus on data and customers to drive better performance through digital and broader omni-channel marketing. Sign up for our Postgraduate...
IDM Marketing Awards
Awards are our most accessible qualifications, they are designed to give you a concise deep dive in to specific roles or areas of marketing.
We offer awards from level 4 to level 7.
Award in Behavioural Economics
Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments and applying the results
Award in Campaign Data Strategy
Do you want to understand how to use marketing campaign data to achieve your strategic goals?
Award in Content Marketing Strategy
Design effective content marketing strategies which are attractive to your audience and help you achieve your campaign objectives.
Award in Customer Data Strategy
Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Award in Data & Analytics
Master the fundamentals of data analytics, acquire the core skills you need to identify, collect, organise, analyse and present marketing data and insights and level up your marketing activities.
Award in Data Driven Marketing Planning
Is your marketing campaign planning done in silos and does it lack concrete data to inform your decision making?
Award in Digital Marketing Strategy
Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.
Award in Direct Mail
An IDM qualification powered by Royal Mail.
If you are new to direct mail, or looking to improve your understanding and make the best of mail for marketing, this qualification is what you are...
Award in Email Marketing Strategy
Improve your email conversions, engagement and inbox placement through strategic planning of your email activity.
Award in GDPR
The Award in GDPR will give you a clear understanding of the main legal requirements and information to make sure your marketing activities involving personal data are compliant to the GDPR and...
Award in Marketing
If you are new to marketing, or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you
Award in Digital Copywriting
Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results
Marketing Qualifications for University Students
If you're studying an IDM accredited course at university or college, you can book to sit the 2-hour online exam to achieve this certificate.
IDM Certificate in Digital and Data Driven Marketing
Book exam. Get qualification. Impress employers.
You'll also become a DMA Student Member, getting everything you need to jump out from the crowd and get noticed