Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

During this course you will learn to:

  • Write clear and structured copy for digital media
  • Develop a strong and persuasive style that works for your brand
  • Optimise your copy for search engines
  • Master different approaches for different digital channels
  • Have the confidence to assess copy that works, and make recommendations for improvements

INTRODUCTORY PRICE OF £595 FOR OCTOBER 2018 (Usually £995) 

Course availability 

start study mode location member non-member exam fee
Online Live online £595.00 £595.00 £75.00
more info
book until 16 Oct 2018
study periods 16th October, 30th October, 13th November, 27th November, 11th December
18:30 - 20:00

NB: Prices above subject to VAT.

Course information

syllabus
Module 1: Writing concise and persuasive copy for digital media
  • Using plain language
  • Crafting sentences with impact
  •  Breaking up paragraphs for easier scanning
  • Headings and sub-headings 
  • Experiential activities with individual feedback

Module 2: Getting style and tone of voice right
  • Essential elements of style for digital copywriters
  • Using the active voice
  • How to nail the ‘voice’ of your brand
  • Clichés to avoid and how to replace them with more effective copy
  • Experiential activities with individual feedback

Module 3: Copywriting for search engine optimisation (SEO) and search advertising (PPC)
  •  How to identify keywords to target for search marketing
  • Using keywords ‘on the page’ for relevance
  • Internal and external linking
  • SEO for blogs and articles
  • Experiential activities with individual feedback

Module 4: Email copywriting
  • Getting subject lines right
  •  Optimising your body copy
  • Sender field, sign-off and ‘envelope’ content
  • Getting the call to action right
  • Personalising copy for maximum impact
  • Experiential activities with individual feedback

Module 5: Blogging and social media
  • Establishing a conversational tone for blogs and social media
  • Structuring blogs for higher engagement
  • Social media copy – writing for reduced character counts
  • Storytelling elements – using emotion to engage readers
  • Experiential activities with individual feedback
study mode
Live online sessions run fortnightly on Tuesday at 6.30pm from 16th October - 11th December 2018. 
These will be live and recorded and last 90 minutes each.

Each week there will be a short writing task to complete for which you will receive individual feedback on for the following class. There will also be a written assessment at the end of the course.
 
tutors

Tim Tucker F IDM, 23 Digital

Tim is a digital content strategist and copywriter. He works as an independent consultant and trainer, working with businesses in B2C and B2B, as well as charities and governmental organisations. He is a regular consultant with the National Trust and the Content Marketing Association.

Tim started his career in print media, as a journalist and editor at Future Publishing. Here he wrote and edited content across specialist interest sectors, including video games, music making, photography, computing and technology.

In 1999 he became an online publisher and launched GamesRadar.com, one of the world's most visited video games websites. In 2004 he formed part of the senior management team at Future, heading up the newly formed New Media division.

As Online Group Senior Editor at Future Publishing, Tim worked on the strategy and development of some of the company’s most successful online launches, including T3.com, TechRadar.com, MusicRadar.com, BikeRadar.com and TotalFilm.com. 

This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.

Hannah Russell,
The Children's Mutual

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on