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Conversion Rate Optimisation (CRO)

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers

Conversion Rate Optimisation (CRO)

Copywriting for Web and Email

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

Copywriting for Web and Email

eCommerce Strategy

Develop the skills and confidence to devise and implement an eCommerce strategy that gets results in the face of ever-changing technology and consumer expectation

eCommerce Strategy

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The competition enabled us to work on a direct and digital marketing campaign project from concept to pitch and then present to the actual client, which was a great experience. Each of the teams had really strong campaign ideas; we’re over the moon that we...

Danielle Brown,
Newcastle Business School University of Northumbria

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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