Search Engine Marketing: SEO & PPC
Drive sustained traffic growth through your SEO and PPC activity. Learn how to get higher search rankings, increase visitors to your site and maximise ROI on this intensive two-day course. Boost conversion rates and measure your results with effective actionable insights.
- You will learn to
- Details
- Course availability
You will learn to:
- Develop an integrated search marketing plan that maximises your SEO and PPC efforts
- Create landing pages that will boost conversion rates for both SEO and PPC
- Apply keyword analysis to optimise your site for SEO and make your PPC activity more effective
- Ensure that growth is sustained in your targeted traffic
- Identify, measure and act upon the KPIs that will help you boost your performance in search
Course Categories: Digital Marketing, Optimisation
See below for further course details and full programme information.
Details
- Level
- Intermediate
- Duration
- 2 days (14 CPD hours)
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
Day 1: SEO
An introduction to SEO
- Introduction to search marketing (basics)
- How it works: Search Engine Optimisation
- The evolving search engine landscape
Keyword research
- Keyphrase analysis: its role in SEO
- Keyphrase development: first steps
- Keyphrase development: adding sophistication
SEO and its impact on web design
- WebSite visibility
- Reputation and redirection
- HTML tags with impact on SEO
On-page optimisation
- Setting up and understanding Google Search Console
Content strategy and link building
- The importance of links
- Competitor informed link building
- Link building through content
- Guest posting
Setting objectives: selecting metrics
- Setting search marketing objectives
- Creating meaningful reports
Day 2: PPC
Introduction to Google Ads
- What is Google Ads?
- How it works
- Why Google Ads
- Setting Google Ads objectives
Campaign Setup
- What is a campaign?
- Campaign structure
- Campaign goals & objectives
- Bidding and budgeting
- Choosing the right campaign settings
Keywords
- What are keywords?
- Keywords best practices
- Keyword research (Keyword Planner tool)
Text Ads
- Ads best practices
- Responsive search ads
- How to write excellent text ads
Campaign Management
- What is campaign management
- Management best practices
- Quality Score: what is it and how to improve it
Conversion Tracking
- What is conversion tracking?
- How to setup tracking
- Intro to Google Analytics tracking
Remarketing
- Intro to remarketing
- Why Audiences are important
- Setting up your audiences
- Remarketing campaign types
- Setting up a remarketing campaign
Reporting
- Into to Google Ads reports
- Using Google Data Studio
This search marketing course is designed for all marketers involved in online marketing.
Previous delegates include:
- Credit Card Marketing Executive (Virgin Atlantic Airways Ltd)
- Marketing Services Manager (Pitney Bowes International)
- Channel Development Manager (Allianz Insurance Plc)
- Customer Database Specialist (Mercedes Benz UK Ltd)
Enrol onto 'Search Engine Optimisation: SEO and PPC' course and receive the 'DMA Mobile Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike Ncube
Mike Ncube is a digital marketing expert with over 13 years' experience in Google Ads, PPC and SEO advertising. Mike is a Google Partner and has been since the programme was launched by Google over 8 years ago.
He is an author and has written over many books, guides and ebooks on digital marketing topics including Google Ads, PPC advertising and digital marketing strategy.
He has worked with businesses from a wide range of industries including IoT, Automotive, Manufacturing, Real Estate and more for big clients like BitDefender and Quectel to micro businesses.
London (W1W 8SS)
The course went into more detail than I expected, I've learnt a lot and have loads to go back and do in the office.
Helen Pettitt
Senior Digital Media Co-ordinator, University of Southampton
Gives fantastic insight into SEO and PPC, certainly worth attending.
Nicolette Hoe
Totemic Ltd
Was a great and inspiring course. Really helpful to bring me up to speed on the latest developments in the search engine marketing arena. Would definitely recommend this course
Sonya Stephens
Manager, Credit Card Marketing, Virgin Atlantic
Excellent event, caters for various levels of knowledge. Excellent speaker.
Louise Fitzgerald,
British society for Haematology
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: