• You will learn to
  • Details
  • Course availability

During your Advanced Certificate in Digital Copywriting, you will learn to:

  • Write clear and structured copy for digital media
  • Develop a strong and persuasive style that works for your brand
  • Optimise your copy for search engines
  • Master different approaches for different digital channels
  • Have the confidence to assess copy that works, and make recommendations for improvements

Learn From Home

Our offices are now temporarily closed, but we've expanded our e-learning and virtual classroom offerings. To hear more about these options, please email ask@theidm.com and we'll be happy to help.

Details

Level
5
Duration
Online (14 CPD hours)
Rating

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Study Mode Location Member Non-Member Exam Fee  
07/07/20 Online Online £1,270.00 £1,495.00 - More info
Book Until
6 Jul 20
Study Periods
  • 7 July 2020
  • 21 July 2020
  • 4 August 2020
  • 18 August 2020
  • 1 September 2020
06/10/20 Online Online £1,270.00 £1,495.00 - More info
Book Until
6 Oct 20
Study Periods
  • 6 October 2020
  • 20 October 2020
  • 3 November 2020
  • 17 November 2020
  • 1 December 2020

NB: Prices above subject to VAT

Qualification Information

Writing concise and persuasive copy for digital media

  • Using plain language
  • Crafting sentences with impact
  • Breaking up paragraphs for easier scanning
  • Headings and sub-headings

Getting style and tone of voice right

  • Essential elements of style for digital copywriters
  • Using the active voice
  • How to nail the ‘voice’ of your brand
  • Clichés to avoid and how to replace them with more effective copy

Copywriting for Search Engine Optimisation (SEO) and search advertising (PPC)

  • How to identify keywords to target for search marketing
  • Using keywords ‘on the page’ for relevance
  • Internal and external linking
  • SEO for blogs and articles

Email copywriting

  • Getting subject lines right
  • Optimising your body copy
  • Sender field, sign-off and ‘envelope’ content
  • Getting the call to action right
  • Personalising copy for maximum impact

Blogging and social media

  • Establishing a conversational tone for blogs and social media
  • Structuring blogs for higher engagement
  • Social media copy – writing for reduced character counts
  • Storytelling elements – using emotion to engage readers

Online classrooms run fortnightly from 6.30pm. These will be live and recorded and last 90 minutes each.

Each week there will be a short writing task to complete for which you will receive individual feedback on for the following class. There will also be a written assessment at the end of the course.

Tim Tucker F IDM, 23 Digital

Tim is a digital content strategist and copywriter. He works as an independent consultant and trainer, working with businesses in B2C and B2B, as well as charities and governmental organisations. He is a regular consultant with the National Trust and the Content Marketing Association.

Tim started his career in print media, as a journalist and editor at Future Publishing. Here he wrote and edited content across specialist interest sectors, including video games, music making, photography, computing and technology.

In 1999 he became an online publisher and launched GamesRadar.com, one of the world's most visited video games websites. In 2004 he formed part of the senior management team at Future, heading up the newly formed New Media division.

As Online Group Senior Editor at Future Publishing, Tim worked on the strategy and development of some of the company’s most successful online launches, including T3.com, TechRadar.com, MusicRadar.com, BikeRadar.com and TotalFilm.com.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Privacy Notice:

To learn how we look after your data please see our privacy notice.

Contact Us
X