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During your qualification in digital marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing 

Course availability 

start study mode location member non-member exam fee
Online Online £595.00 £595.00 £0.00
more info
book until 1 Jul 2018
Online Onlne £595.00 £595.00 £0.00
more info
book until 15 Jul 2018
Online Online £595.00 £595.00 £0.00
more info
book until 6 Aug 2018

NB: Prices above subject to VAT.

Course information

syllabus
This qualification is made up of ten modules. You will also be required to complete one online assessment. 

 Module 1: Overview of digital marketing
  • Understanding the role of digital marketing
  • A working knowledge of the principal digital channels
  • How to create your Online Value Proposition (OVP)  

Module 2: Digital marketing planning
  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Effectively managing and evaluating digital campaigns   

Module 3: The role of data in digital marketing
  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas  

Module 4: Digital marketing channels – inbound
  • Maximising engagement with inbound
  • Understanding the key inbound channels
  • How to develop a content marketing strategy  

Module 5: Digital marketing channels– outbound
  • Understanding the key outbound channels
  • Maximising reach with outbound digital marketing
  • How to prioritise your outbound channels
 
Module 6: The role of the website
  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture  

Module 7: Testing in digital
  • Learn which elements of a digital marketing campaign can be tested
  • Understanding the basic statistics of testing in digital
  • Developing a test programme for your digital marketing campaign  

Module 8: Data protection, permission and regulation (relating to digital marketing)
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legislation (including PECR and GDPR)
  • Gain a working knowledge of ASA codes and preference services   

Module 9: Digital creative
  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief  

Module 10: The future of Digital marketing 
  • Understanding the importance of data and automation
  • How digital marketing is changing
  • The future of 1-1 marketing
study mode
Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet, Matrix,
Matrix

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