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During your qualification in digital marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing 

Course availability 

start study mode location member non-member exam fee
Online Online £595.00 £595.00 £0.00
more info
book until 30 Nov 2017
Online Online £595.00 £595.00 £0.00
more info
book until 31 Dec 2017

NB: Prices above subject to VAT.

Course information

syllabus
This qualification is made up of ten modules. You will also be required to complete one online assessment. 

 Module 1: Overview of digital marketing
  • Understanding the role of digital marketing
  • A working knowledge of the principal digital channels
  • How to create your Online Value Proposition (OVP)  

Module 2: Digital marketing planning
  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Effectively managing and evaluating digital campaigns   

Module 3: The role of data in digital marketing
  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas  

Module 4: Digital marketing channels – inbound
  • Maximising engagement with inbound
  • Understanding the key inbound channels
  • How to develop a content marketing strategy  

Module 5: Digital marketing channels– outbound
  • Understanding the key outbound channels
  • Maximising reach with outbound digital marketing
  • How to prioritise your outbound channels
 
Module 6: The role of the website
  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture  

Module 7: Testing in digital
  • Learn which elements of a digital marketing campaign can be tested
  • Understanding the basic statistics of testing in digital
  • Developing a test programme for your digital marketing campaign  

Module 8: Data protection, permission and regulation (relating to digital marketing)
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legislation (including PECR and GDPR)
  • Gain a working knowledge of ASA codes and preference services   

Module 9: Digital creative
  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief  

Module 10: The future of Digital marketing 
  • Understanding the importance of data and automation
  • How digital marketing is changing
  • The future of 1-1 marketing
study mode
Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

This one day course provided me with the tools I need to go back and implement robust campaigns and an intelligent testing programme

Virginie Elbaz,
Data Planner, News International Ltd

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