"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Learn how to put the core principles, concepts and practical applications of direct and digital channels into action and how to plan and evaluate data-driven marketing campaigns
This qualification is made up of 9 modules. You will also be required to complete one exam.
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
In order to attain the Award in Data-Driven Marketing and use the honorifics Award DDM you must pass an online exam.
The IDM Data-Driven Marketing course is delivered through online learning. Online marketing courses provide a convenient and easy way to study wherever you are.
Students will be required to undertake all ten modules in order to achieve the qualification. In all, this will require approximately 35 hours of study (you will be allowed up to one year to complete). As a basic marketing course, the focus of the award is on breadth, giving you a comprehensive overview of both direct and digital marketing.
At the end of the programme there will be one online examination to be completed which, if successful, will qualify you to receive the IDM Award in Data-Driven Marketing (Award DDM).
London (W1W 8SS)
All prices above are subject to vat