• You will learn to
  • Details
  • Course availability

Will Micro Marketing Machines be our last big idea?

  • How Marketing AI systems will impact the role of marketers?
  • Dynamic Optimsation and its effect on content and creativity
  • Real-time engagement and it's effect on business design
  • Zero-based budgeting and its effect on planning and resourcing
  • Where do marketers fit into the world of intelligent systems?

See below for further course details and full programme information.


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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Please get in touch for more information. Call us on 020 8614 0255 or email on training@theidm.com

Qualification Information

5.30pm – 7.30pm at DMA House

5.30pm Doors open & wine network reception

6.00pm Talk starts

7.00pm Q & A

7.30pm Evening ends

Mike O’Brien F IDM, Jam Partnership

Mike O’Brien is a serial entrepreneur and the CEO of Jam Partnership, a channel agnostic digital consultancy specialising in digital transformation, marketing automation and human integration training. He is an IDM Tutor, an established keynote speaker, a contributor to best-selling marketing and digital strategy books, a passionate digital blogger, an award-winning copywriter and creative director, and a channel-agnostic, customer-centric futurologist.

He is a founding partner in a Digital Marketing Apprenticeship start-up and one of a small number of marketers with extensive experience in brand, direct and digital marketing. As an IDM tutor, he has won Educator of the Year and has helped thousands of direct and digital marketers to gain professional qualifications.

He is passionate about raising professional standards and using technology to enhance personal productivity. His client portfolio includes over 200 of the world’s top brands, including: HSBC, Barclays, Volvo, Jaguar, Sky Sports, VW, Amex, Barclaycard, Cancer Research, British Airways, Old Spice, Sony, Panasonic, Thomas Cook, NatWest, Legal & General, Unison, Royal Mail and the FT. Mike is also a member of the DMA Social Media and Customer Engagement Councils, and proud to be a Fellow of the IDM.

Oxford Brookes University (OX3 0BP)

Get in touch...

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