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During this course you will learn to:

 
  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing

Course availability 

start study mode location member non-member exam fee
Online Online £125.00 £125.00 £0.00
more info
book until 14 Jan 2019

NB: Prices above subject to VAT.

Course information

syllabus
This qualification is made up of ten modules. You will also be required to complete one online assessment.

Module 1: Overview of digital marketing

  • Understanding the role of digital marketing
  • A working knowledge of the principal digital channels
  • How to create your Online Value Proposition (OVP)

Module 2: Digital marketing planning

  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Effectively managing and evaluating digital campaigns

Module 3: The role of data in digital marketing

  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas

Module 4: Digital marketing channels – inbound

  • Maximising engagement with inbound
  • Understanding the key inbound channels
  • How to develop a content marketing strategy

Module 5: Digital marketing channels– outbound

  • Understanding the key outbound channels
  • Maximising reach with outbound digital marketing
  • How to prioritise your outbound channels

Module 6: The role of the website

  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture

Module 7: Testing in digital

  • Learn which elements of a digital marketing campaign can be tested
  • Understanding the basic statistics of testing in digital
  • Developing a test programme for your digital marketing campaign

Module 8: Data protection, permission and regulation (relating to digital marketing)

  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legislation (including PECR and GDPR)
  • Gain a working knowledge of ASA codes and preference services

Module 9: Digital creative

  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief

Module 10: The future of digital marketing

  • Understanding the importance of data and automation
  • How digital marketing is changing
  • The future of 1-1 marketing
course info

In order to attain the Award in Digital Marketing and use the honorifics Award DigM you must pass an online assessment.

Online study

The IDM Award in Digital Marketing course is delivered through online learning. Online marketing courses provide a convenient and easy way to study wherever you are.

Students will be required to undertake all ten modules in order to achieve the qualification. As a basic marketing course, the focus of the award is on breadth, giving you a comprehensive overview of digital marketing.

At the end of the programme there will be one online assessment to be completed which, if successful, will qualify you to receive the IDM Award in Digital Marketing (Award DigM).

I enjoy courses from the IDM, as the trainers share their experiences and use other industries as examples. It's not just theory based. The application to course work always helps with better understanding

Mariska Leighton,
Product Marketing Manager UK, Ireland and South Africa, Cochlear Europe

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