Home /

IDM Award in Digital Marketing - Pearson(Award DM)

Learn how to put the core principles, concepts and practical applications of digital channels into practice and how to plan and evaluate digital marketing campaigns

During this course you will learn to:

Understand the roles and benefits of each digital marketing channel
Research, plan, implement, test and measure digital marketing campaigns
Confidently plan an integrated digital marketing programme
Understand digital marketing law
Identify and analyse critical success factors for digital marketing

Course availability

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course information

syllabus

This qualification is made up of ten modules. You will also be required to complete one online assessment.

Module 1: Overview of digital marketing

Understanding the role of digital marketing
A working knowledge of the principal digital channels
How to create your Online Value Proposition (OVP)

Module 2: Digital marketing planning

Understanding the key stages of a digital marketing strategy
Setting SMART objectives for digital marketing campaigns
Effectively managing and evaluating digital campaigns

Module 3: The role of data in digital marketing

Identifying appropriate data for your digital marketing goals
Recognising the different types of data (internal and external)
Improving your targeting through the use of segmentation and personas

Module 4: Digital marketing channels – inbound

Maximising engagement with inbound
Understanding the key inbound channels
How to develop a content marketing strategy

Module 5: Digital marketing channels– outbound

Understanding the key outbound channels
Maximising reach with outbound digital marketing
How to prioritise your outbound channels

Module 6: The role of the website

How to optimise website performance (User Centred Design)
Integrating your website into your marketing strategy
Using your website for insight, tracking, measurement and data capture

Module 7: Testing in digital

Learn which elements of a digital marketing campaign can be tested
Understanding the basic statistics of testing in digital
Developing a test programme for your digital marketing campaign

Module 8: Data protection, permission and regulation (relating to digital marketing)

Learn how legal frameworks affect digital marketing practice
Data protection and privacy legislation (including PECR and GDPR)
Gain a working knowledge of ASA codes and preference services

Module 9: Digital creative

Understanding the importance of a good digital creative brief
Learn how to critically evaluate digital creative work
Preparing and delivering a good digital marketing creative brief

Module 10: The future of digital marketing

Understanding the importance of data and automation
How digital marketing is changing
The future of 1-1 marketing

course info

In order to attain the Award in Digital Marketing and use the honorifics Award DigM you must pass an online assessment.

Online study

The IDM Award in Digital Marketing course is delivered through online learning. Online marketing courses provide a convenient and easy way to study wherever you are.

Students will be required to undertake all ten modules in order to achieve the qualification. As a basic marketing course, the focus of the award is on breadth, giving you a comprehensive overview of digital marketing.

At the end of the programme there will be one online assessment to be completed which, if successful, will qualify you to receive the IDM Award in Digital Marketing (Award DigM).