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You will learn to:

  • Evaluate the use of email as a marketing tool for your business
  • Set objectives and messaging strategies to achieve the right results
  • Understand what, when and how to measure
  • Explore the opportunities for harnessing technology and wider channels
  • Improve email marketing efficiency through segmentation techniques

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 8
Central London (W1W 8SS) £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 6

NB: Prices above subject to VAT.

Course information

programme

An introduction to email marketing

  • Understand the role of email marketing.
  • Evaluate the use of email marketing as a tool.
  • Assess the strengths and weaknesses of email marketing.

Developing an email marketing strategy

  • Identify who you should send your emails to.
  • Plan when you should send your email.
  • Understand what to include in your email.
  • Understand where the resources come from and why you are sending your emails.
  • Identify your goals and messaging strategy.

Triggered and automated emails

  • Learn the benefits of automation.
  • Understand the technical requirements for automation.

Optimising your email campaign

  • Understand what, when and how to measure.
  • Understand how to optimise list growth.
  • Learn to set up a test plan.
who should attend?

This course is suitable for all marketers with at least 6-12 months experience, responsible for the planning or implementation of email campaigns, who want to see an immediate improvement in campaign results.

Previous delegates include:

  • Ecommerce Marketing Co-ordinator (Ted Baker)
  • Marketing Manager (Helpful Holidays)
  • Senior Marketing Camapaigns Analyst (SAGE Publications Ltd)
  • Senior Marketing Executive (Pruprotect)
  • Product Manager (PDSA)
Enrol onto ‘Email Marketing: Strategy’ course and receive the ‘DMA Email Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Steve Kemish F IDM, Managing Partner, JunctionAgency

Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.

His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.

He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.

A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.

As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
Great course – I came away with a list of practical things I can implement back in the office.

Fiona Auty,
Head of Communications, National Physical Laboratory

With thanks to our sponsor
adestra-logo.png
The IDM would like to thank our sponsor Adestra whose valuable support helps the IDM to fund our education and training programmes.

Adestra have been providing enterprise-level digital marketing technology solutions to organisations around the globe since 2004. Their clients trust their proven email, automation, social and mobile marketing technology to deliver successful and cutting-edge marketing programmes to their valued customers.

For more information on Adestra's solutions please email moreinfo@adestra.com

Great course – I came away with a list of practical things I can implement back in the office.

Fiona Auty,
Head of Communications, National Physical Laboratory

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