Marketing courses in digital, direct and data

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...

Regardless of your role, having a solid understanding of the laws that apply to the use of personal data for marketing is a must. That's what this masterclass does.

Your marketing legal and...

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...

Develop campaigns that deliver more customers, using all the media opportunities available. From customer analysis, segmentation and profiling, to proposition development. Plan campaigns that...

Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course,...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...

Learn to create engaging content marketing material, from blog posts to social media. Develop techniques for writing in a way that communicates your brand voice, engages your audience, and drives...

Get greater impact and results from your fundraising copy. Understand how to grab your audience's attention, capture their interest and motivate them to give. Discover the best way to phrase the...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...

Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every...