Gain the skills to confidently write or brief copy for all channels. Learn how to write copy that engages, persuades and sells. Get practical experience of writing in an effective and arresting way. Optimise your response with stronger calls to action.
Team writing exercises that emphasise:
Bring work samples with you for analysis by your tutor (you can choose to discuss your work privately with your tutor during break-times - or in the classroom with fellow delegates). Then:
This course delivers invaluable and essential copywriting knowledge at an introductory level. It is designed for anyone who is starting on their copywriting careers – and if you want to know where and how to begin your commercial writing career effectively, this course is ideal for you.
Enrol onto 'Copywriting: an Introduction’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
John Wallace began his professional life as a lawyer before changing to advertising, becoming a copywriter for a major London-based international advertising agency. After working for the agency in the USA and Europe, John returned to his northern roots, becoming Creative Director of several Manchester advertising agencies before freelancing in Singapore and Malaysia. Now based in the North-West, John provides copywriting, marketing and training services to a diverse range of clients throughout the UK.
London (W1W 8SS)
I really enjoyed this course, it was very informative and has increased my confidence and skills in copywriting. The tutor is amazing and kept us engaged throughout. A great tutor and course.
The day from beginning to end was impeccably organised and very informative. The course was eye opening and the tutor had heaps of knowledge that he shared opening and guided us all through the day.
Direct Line Group
It was a very interesting course and quite thought provoking too – rarely does that side of my brain get exercised these days.
It was intriguing to be amongst a group who all had different entry points into the subject too – each of us seemed to have a slightly different expectation or ambition from being on the course. John was an engaging and enthusiastic course leader – there were no moments of ennui or drift and I thoroughly enjoyed his approach to learning.
First Move Direct Marketing
A bright and lively session with loads of great takeaways
I was very pleased with the high level of teaching on the introduction to copywriting course - I have come away a lot more confident and able to write marketing copy
A very good introduction to copywriting - a good level of tuition without too much information
ATS Euromaster Limited