• You will learn to
  • Details
  • Course availability

The day is built around four key sessions designed to help you:

  • Examine why digital transformation is hard to define and even harder to deliver without the right vision, support and commitment
  • Consider how to use digital technology and agile workflows to enhance how we connect and create value with our customers at every touchpoint
  • Understand how CX provides a differentiating focus and momentum to business even in the most competitive sectors
  • Develop customer solutions, business models and approaches that radically shift customer behavior and market dynamics
  • Find ways of working that force incumbent market leaders to profoundly question their accepted strategies and processes and thereby gain and maintain competitive advantage

Learn From Home

Our offices are now temporarily closed, but we've expanded our e-learning and virtual classroom offerings. To hear more about these options, please email ask@theidm.com and we'll be happy to help.


1 day (7 CPD hours)

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Course availability

Start Location Member Non-Member Places Left  
28/07/20 Virtual classroom £400.00 £450.00 15 More info
Book Until
27 Jul 20

NB: Prices above subject to VAT

Course Information

Digital Transformation and its implications for business and people

  • What got us here won’t get us to where we need to be
  • The business challenge of run and maintain v innovate and improve
  • Why CX is the foundation of the digitally transformed customer journey
  • Why CIOs and CMOs see Digital Transformation differently

Where digital technology stacks meet agile workflows

  • Why being a more efficient business is not enough
  • Enjoying the process of disrupting ourselves
  • Why changing cultures is harder than changing jobs
  • How developing the right mental models keeps digital transformation projects on track

Transitioning to hyper-customer-centric business workflows

  • How customer stories open our minds to new approaches
  • How digital structures become transformative frameworks
  • Why the bid idea in Digital Transformation is ‘think little and often’
  • How Digital Transformation projects get off to a good start

How inspiring digital transformation examples show us the way forward

  • How Digital Transformation is already shaping the future of marketing
  • What successful Digital Transformation looks like across a range of business sectors including: finance, travel, cosmetic and e-commerce
  • Insights from world leaders in Digital Transformation
  • Developing your own Digital Transformation playbook

This one–day workshop is for CMOs and Senior Marketers engaged in discussing, planning or delivering Digital Transformation projects in the workplace.

Wayne Tassie

Wayne Tassie has been in the digital industry for over ten years. His experience is centered around commercial business development and sales in roles specific to programmatic, ad verification, data solutions, global audience platforms and networks; across display, VOD and mobile. He is an IDM alumni having studied for both the Professional and Post-grad Diplomas in Digital Marketing, and began working with the IDM in 2018.

London (W1W 8SS)

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To discuss your options, please get in touch with one of our learning and development team:

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