The day is built around four key sessions designed to help you:

  • Examine why digital transformation is hard to define and even harder to deliver without the right vision, support and commitment
  • Consider how to use digital technology and agile workflows to enhance how we connect and create value with our customers at every touchpoint
  • Understand how CX provides a differentiating focus and momentum to business even in the most competitive sectors
  • Develop customer solutions, business models and approaches that radically shift customer behavior and market dynamics
  • Find ways of working that force incumbent market leaders to profoundly question their accepted strategies and processes and thereby gain and maintain competitive advantage


1 day (7 CPD hours)

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Course availability

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Course Information


Digital Transformation and its implications for business and people

  • What got us here won’t get us to where we need to be
  • The business challenge of run and maintain v innovate and improve
  • Why CX is the foundation of the digitally transformed customer journey
  • Why CIOs and CMOs see Digital Transformation differently

Where digital technology stacks meet agile workflows

  • Why being a more efficient business is not enough
  • Enjoying the process of disrupting ourselves
  • Why changing cultures is harder than changing jobs
  • How developing the right mental models keeps digital transformation projects on track

Transitioning to hyper-customer-centric business workflows

  • How customer stories open our minds to new approaches
  • How digital structures become transformative frameworks
  • Why the bid idea in Digital Transformation is ‘think little and often’
  • How Digital Transformation projects get off to a good start

How inspiring digital transformation examples show us the way forward

  • How Digital Transformation is already shaping the future of marketing
  • What successful Digital Transformation looks like across a range of business sectors including: finance, travel, cosmetic and e-commerce
  • Insights from world leaders in Digital Transformation
  • Developing your own Digital Transformation playbook

Who Should Attend

This one–day workshop is for CMOs and Senior Marketers engaged in discussing, planning or delivering Digital Transformation projects in the workplace.


Mike O’Brien F IDM, Jam Partnership

Mike O’Brien is a serial entrepreneur and the CEO of Jam Partnership, a channel agnostic digital consultancy specialising in digital transformation, marketing automation and human integration training. He is an IDM Tutor, an established keynote speaker, a contributor to best-selling marketing and digital strategy books, a passionate digital blogger, an award-winning copywriter and creative director, and a channel-agnostic, customer-centric futurologist. He is a founding partner in a Digital Marketing Apprenticeship start-up and one of a small number of marketers with extensive experience in brand, direct and digital marketing. As an IDM tutor, he has won Educator of the Year and has helped thousands of direct and digital marketers to gain professional qualifications. He is passionate about raising professional standards and using technology to enhance personal productivity. His client portfolio includes over 200 of the world’s top brands, including: HSBC, Barclays, Volvo, Jaguar, Sky Sports, VW, Amex, Barclaycard, Cancer Research, British Airways, Old Spice, Sony, Panasonic, Thomas Cook, NatWest, Legal & General, Unison, Royal Mail and the FT. Mike is also a member of the DMA Social Media and Customer Engagement Councils, and proud to be a Fellow of the IDM.


London (W1W 8SS)

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