• You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand what good preparation looks like
  • Develop a deeper understanding of you and your audience
  • Develop the skills of effective presentation
  • Present with increased credibility, professionalism and impact.
  • Become personally confident in yourself and your capabilities as a presenter

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All learning products and services are currently being delivered digitally using the following engaging formats:

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning

Course Categories: Business Skills


1 day (7 CPD hours)

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Course availability

Start Location Member Non-Member Places Left  
10/05/21 Virtual classroom £400.00 £450.00 14 More info
Book Until
7 May 21

NB: Prices above subject to VAT

Course Information

First steps

  • Introductions and goal setting: what do you want to be different after this session?
  • Defining success: what does a successful presentation look, sound and feel like?
  • Setting goals and getting on purpose: asking the right question to set you off in the right direction

Preparation and practise

  • You: Understanding your communication style
  • Your audience: Understanding their communication style
  • What does good practise look like


  • Pace it right: gauging your pace and how to speed up/slow down
  • Slide rules: how to create good slides that compliment your presentation
  • Team presentations: some rules for smooth team presentations

Performance I

  • First impressions
  • Good endings and good beginnings
  • Practical I: a chance to present a short piece to the group with feedback
  • Using language for impact
  • Developing your vocal toolkit
  • The body language that says confident and credible

Performance II

  • Practical II The opportunity to re-present your presentation
  • Present again using the learning from Performance I
  • Reflect on changes in your style

Personal confidence I

  • The purpose of fear: why it’s a good thing and how to harness it
  • Anxiety: three types of anxiety, find yours.
  • Adrenalin: take control of your energy and let it work for you
  • Visualisation lists: focus on the good things for a good result
  • Visualisation scripts: create and run a successful outcome in your mind

Personal confidence II

  • A discovery session to power up your confidence enabling you to:
  • Identify when you are at your most confident
  • What is happening? What are you doing, thinking, saying?
  • What affects your confidence?
  • What useful purpose does this serve?
  • Examining the assumptions that underpin this.

Next steps

  • Review of your goals: what difference will you make with what you’ve learned?
  • What’s next: what else do you need to do?
  • Barriers to change: what might get in the way?
  • Removing the barriers: how will you approach the barriers?
  • Your action plan: leave with development goals for you as a presenter.

Why the topic is important

Every meeting or presentation is an opportunity for change. For the marketer or agency, they have the chance to prepare and deliver a fresh idea. And their audience has the chance to leave the room at the end, having had their thinking changed in a way that is useful to them. The ease with which we can communicate with each other online places a greater emphasis on the moments when we meet. How do you create a successful meeting or presentation where everyone can contribute and leave with value? How do you prepare, perform and build your personal confidence to enable you to do this?

What will the course do to support your marketing activities

It will enable you to get your ideas understood more readily, perform well and with impact when it comes to presentations and to create more successful outcomes as a result. This could be through:

  • Building a sound approach to preparation and practise
  • Understanding yourself and your audience more fully
  • Developing flexibility in your style and approach
  • Increasing your personal impact as a presenter
  • Developing confidence in your skills to deliver your material

John Scarrott

John Scarrott is a Communication Skills Trainer and ACC credentialed Coach. He works with marketing and communications professionals to hone their communication skills and approach to personal impact, chairing meetings and delivering impactful presentations and public speaking. Alongside his work for the IDM, he is the presentation skills and public speaking trainer for the Association of Association Executives. He has a track record of success working with a range of professionals across a number of technical sectors including the Royal Society of Biology, the Institute of Financial Accountants and the British Veterinary Nursing Association.

London (W1W 8SS)

Very very good and useful. I feel the day has helped me develop and in turn will allow me to reach my professional goals.

Zoe Stephenson

John's presentation training was great value. It was insightful and taught me many parts to a successful presentation that I had not previously even considered.

Melody Cheung
Support Tree

I really enjoyed the course and would highly recommend it to my collegues!

David Jacobs,

John is a great and enthusiastic speaker, who got everyone relaxed and motivated to do better! Wonderful to work with!

The course was very well structured, the size of the group was perfect. I liked that everyone gave each other feedback and there was a lot of interaction. Great course!

Franziska Braumer,
Altair Media

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