• You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of content, social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs
  • Plan for the social business

This course also constitutes Day 1 of our 2-day Social Media course; Social Media: Strategy, Tools and Tactics

Home Learning

All learning products and services are currently being delivered digitally using the following engaging formats:

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning


Course Categories: Digital Marketing, Planning & Strategy, Social Media

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Upgrade

Course availability

Start Location Member Non-Member Places Left  
12/11/20 Virtual classroom £400.00 £450.00 6 More info
Book Until
11 Nov 20

NB: Prices above subject to VAT

Course Information

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed
  • Understand the impact of social media on engagement for brands
  • Learn the importance of agile planning

Developing a social media strategy

  • Understand the importance of a social media strategy
  • Identify the types of social media campaigns
  • Gain an introduction to the 8 steps of social strategy development

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for your social media activities

Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework

Identifying influencers

  • Understand who your influencers are
  • Learn how to select influencers
  • Learn how to work with influencers

This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.

Previous delegates include:

  • Dealer Marketing Manager (Suzuki GB Plc)
  • Communications Manager (Anglia Ruskin University)
  • PR and Communications Manager (Fentons Solicitors LLP)
  • Account Manager (Coast Digital)

Enrol onto ‘Social Media: Strategy’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Julie Atherton F IDM, Managing Director, Small Wonder


A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.

London (W1W 8SS)

Great course – I came away with a list of practical things I can implement back in the office.

Fiona Auty
Head of Communications, National Physical Laboratory

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet
Matrix

Really good use of case studies to bring theory & practice together

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Privacy Notice:

To learn how we look after your data please see our privacy notice.

Contact Us
X