You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of content, social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs
  • Plan for the social business

This course also constitutes Day 1 of our 2-day Social Media course; Social Media: Strategy, Tools and Tactics

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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Course availability

Start Location Member Non-Member Places Left  
02/12/19 London (W1W 8SS) £510.00 £599.00 6

NB: Prices above subject to VAT

Course Information

Programme

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed
  • Understand the impact of social media on engagement for brands
  • Learn the importance of agile planning

Developing a social media strategy

  • Understand the importance of a social media strategy
  • Identify the types of social media campaigns
  • Gain an introduction to the 8 steps of social strategy development

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for your social media activities

Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework

Identifying influencers

  • Understand who your influencers are
  • Learn how to select influencers
  • Learn how to work with influencers

Who Should Attend

This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.

Previous delegates include:

  • Dealer Marketing Manager (Suzuki GB Plc)
  • Communications Manager (Anglia Ruskin University)
  • PR and Communications Manager (Fentons Solicitors LLP)
  • Account Manager (Coast Digital)

Enrol onto ‘Social Media: Strategy’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Julie Atherton F IDM, Managing Director, Small Wonder


A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.

Venue

London (W1W 8SS)

Testimonials

Great course – I came away with a list of practical things I can implement back in the office.

Fiona Auty
Head of Communications, National Physical Laboratory

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

Katherine Fleet
Matrix

Really good use of case studies to bring theory & practice together

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