This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful business, and understand the importance of social listening, influencers, and communities.
This course also constitutes Day 1 of our 2-day Social Media course; Social Media Marketing: Strategy, Tools and Tactics which includes how to build a social media strategy, social listening and social media personas, and the importance of influencers and communities.
Course Categories: Digital Marketing, Planning & Strategy, Social Media
To discuss your options, please get in touch with one of our learning and development team:
This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.
Founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, author, consultant, and strategist, Julie specialises in advising and training organisations (B2B, B2C, and 3rd sector) on embedding social media and influencer marketing in their strategic development and growth.
Her social media strategy books are built on 30 years' experience gained working with global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, St John Ambulance, Parcelforce Worldwide, University of Bath, Arnolfini, SmartViz, and Send Me A Sample.
London (W1W 8SS)
Great course - I came away with a list of practical things I can implement back in the office.
Fiona Auty
Head of Communications, National Physical Laboratory
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.
Katherine Fleet
Matrix
Really good use of case studies to bring theory & practice together
To discuss your options, please get in touch with one of our learning and development team: