Learn how to create a social strategy that gets results. Understand the impact of social media on engagement and the importance of planning. Discover how it contributes to successful business, and understand the importance of social content, social listening, influencers and communities.
This course also constitutes Day 1 of our 2-day Social Media course; Social Media: Strategy, Tools and Tactics
This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.
Enrol onto ‘Social Media: Strategy’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
London (W1W 8SS)
Great course – I came away with a list of practical things I can implement back in the office.
Head of Communications, National Physical Laboratory
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.
Really good use of case studies to bring theory & practice together