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Content Marketing level: Foundation

Get a complete overview and understanding of what makes a winning content marketing strategy, and leave with the practical skills to make content work for your business

Content Marketing

Copywriting for Digital level: Intermediate

Learn the techniques to grab attention, drive traffic, convert sales, inspire loyalty and enhance reputations on this top-selling digital copywriting course

Copywriting for Digital

Data Driven Marketing level: Intermediate

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing

Data Driven Marketing

Data Protection for Marketers level: Intermediate

Get a complete and up-to-the-minute briefing on data and privacy legislation and learn how to maximise your marketing’s potential while staying compliant and within the law

Data Protection for Marketers

Digital Marketing: Essentials level: Foundation

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel, to evaluating campaign performance

Digital Marketing: Essentials

Digital Marketing: the Complete Guide level: Intermediate

The definitive introduction to online marketing. Learn to develop an integrated multichannel digital strategy that includes inbound, outbound, data, analytics, legislation and more in just 3 days

Digital Marketing: the Complete Guide

Digital Marketing Strategy level: Intermediate

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Digital Marketing Strategy

Direct and Digital Marketing: the Complete Guide level: Intermediate

In just 3 days, gain a complete understanding of how to combine today’s most effective offline and online techniques to create engaging, responsive, ROI-focused marketing

Direct and Digital Marketing: the Complete Guide

Email Marketing: Strategy and Tactics level: Intermediate

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Email Marketing: Strategy and Tactics

Search Engine Marketing: SEO and PPC level: Intermediate

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Search Engine Marketing: SEO and PPC

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Excellent - lots of practical tips I can use and put into action straight away

Sarah Willis,

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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