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B2B Marketing: The Complete Guide

Be recognised for your all-round marketing expertise and add a unique B2B specialism to your existing knowledge. If you’re in B2B then this 2-day course will deliver both competitive edge and maximum flexibility in your future career options.

B2B Marketing: The Complete Guide

Budgeting for Marketers: Essentials

An introduction to the numbers that underpin direct and digital marketing. A course to make you feel confident about the metrics you need to successfully budget and evaluate your marketing activity.

Budgeting for Marketers: Essentials

Content Marketing Strategy

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

Content Marketing Strategy

Copywriting for Web and Email

Master the skills to produce effective web and email copy that attracts, informs, entertains, retains, interacts with, and drives response from a digital audience

Copywriting for Web and Email

Copywriting Masterclass

Understand and apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades and sells - whatever the medium

Copywriting Masterclass

Customer Retention

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business

Customer Retention

Data Driven Marketing

Discover the metrics to help you measure campaign performance, calculate customer value, and develop strategies for improved, insight-based, ROI-focused marketing

Data Driven Marketing

Data Management Platform (DMP)

Discover the opportunities in creating an omni-channel consumer dialogue through using Data Management Platform (DMP) technology.

Data Management Platform (DMP)

Digital Copywriting: Essentials

A dynamic mix of copywriting theory and practical exercises to introduce and apply the basic principles of successful copywriting to webpages, emails and social media.

Digital Copywriting: Essentials

Digital Marketing Strategy

How to plan, create and deliver a digital marketing strategy that gets the very best, both short term and long term, from the digital channels your customers have adopted

Digital Marketing Strategy

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right channel to evaluating campaign performance

Digital Marketing: Essentials

Email Marketing: Strategy and Tactics

This comprehensive, two-day email marketing course is a step-by-step guide to best in class email campaigns that get better response, more conversions, and a higher ROI

Email Marketing: Strategy and Tactics

GDPR: Essentials

Overview level | 1-day course

All forms of marketing will be affected by the GDPR. This course will take you through the new rules for processing personal data, profiling, consent & individual rights.

GDPR: Essentials

GDPR: The Basics

Overview level | 2-hour evening course

This course is designed to give you the fundamentals of the GDPR. All companies that process personal data will need comply in order to avoid potentially huge fines.

GDPR: The Basics

Influencer Marketing

Influence is power…..Learn why influencers are so important for modern brands, how to implement an effective influencer marketing strategy, and ultimately, how to harness the power of influencer marketing.

Influencer Marketing

Innovate You – Become a modern marketing leader

This course uses modern hacking mentality and techniques to enable you to make instant changes to enhance your personal performance and become the best leader you can be.

Innovate You – Become a modern marketing leader

Mobile Marketing: Essentials

The course looks at the major trends driving mobile’s relentless growth, and key challenges; customer-first mobile strategy, the case for mobile sites v native apps, how to integrate mobile with other marketing channels; mCommerce and analytics.

Mobile Marketing: Essentials

Mobile Marketing: The Complete Guide

This course combines the strategic and practical aspects of using mobile. Define the mobile vision for your business and align stakeholders to plan the mobile roadmap. Gain a hands-on practical guide to delivering first class mobile experiences

Mobile Marketing: The Complete Guide

PR in a Changing Digital Landscape

The digital revolution and the explosion of social media has had a huge impact on the role that PR plays in any brand strategy. This course will look at how PR must align with marketing in today’s ‘connected’ world.

PR in a Changing Digital Landscape

Search Engine Marketing: SEO and PPC

Learn how to use both paid and organic search to boost your rankings, increase visitors to your site and maximise ROI on this intensive and practical two-day course

Search Engine Marketing: SEO and PPC

Social Selling

Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management

Social Selling

User Experience

Grasp the key elements of User Experience, and how to develop a UX plan for your mobile and online customers. This course is supported with practical exercises focused on better understanding your customers and what they value.

User Experience

What is Marketing?

Customers are the lifeblood of any organisation. Without customers any organisation would cease to exist. Marketing manages the organisation’s relationship with customers. If you do not understand marketing you cannot understand business.

What is Marketing?

Why the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

To ensure that you have the knowledge, the skills and the mindset to meet any personal challenge in this innovative and exciting industry, the IDM has developed, and will continue to develop, the most extensive range of digital, direct and data-driven marketing courses and qualifications in the world.
 
We have trained and qualified more marketers than any other professional organisation – over 100,000 digital, data and direct marketers in the last 30 years, in over 30 countries, from companies including Google, Lego and John Lewis.

Innovation is key to our continued success but more importantly, personal innovation will be the key to your future success.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

After attending the IDM summer school in 2004 I got my first job at TEQUILA\ London as a Junior Account Executive working on Intel. Attending the IDM summer school cemented my passion for working in Marketing. I learnt more about the Direct Marketing...

Samantha Peters,
Account Director, Dare

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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