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You will learn to:

  • Develop a framework for planning a digital marketing strategy
  • Understand the impact of digital on customer behaviour, targeting and tracking
  • Evaluate existing and emerging channels and tools
  • Build and maintain relationships on and offline
  • Manage a campaign from development to roll out and from tracking to evaluation

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 10+
Central London (W1W 8SS) £549.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

programme

The future is now

  • Key trends in digital
  • What is a digital strategy and a digital organisation
  • The role of digital marketing plan in relation to your business strategy
  • Developing a digital culture within your organisation

Planning and developing a digital strategy

  • Frameworks for planning a digital marketing strategy
  • Resources at your disposal to help you plan
  • Situation, market, competitor positioning analysis
  • Setting objectives, KPI’s and feedback to refine the marketing mix
  • Different approaches to testing. Big data and how to cope with it

The consumer and consumer behaviour

  • Understanding your audience, segmentation and targeting
  • Understand the customer journey and customer experience on and offline
  • How digital has changed consumer behaviour, consumer insight, targeting and tacking
  • The impact of digital (inc mobile) on buying behaviour and purchasing habit

Getting notice and being relevant

  • Channel planning and choices. Which channels are right for you?
  • Understanding the scope and roles for content, native, mobile, email, social, search, display and emerging and traditional channels
  • Building and maintaining relationships on and offline
  • Pitfalls to avoid, how to plan for success

Engaging creative

  • Giving brands purpose and developing a strong creative proposition
  • Creative that your prospects and consumers want to spend time with
  • Planning and implementing a campaign from brief to creative development and roll out
  • Tools for evaluation, reporting, tracking and refinement
who should attend?

The course is designed for managers who are responsible for shaping marketing and digital marketing strategy in a client organisation or agency. You will be an experienced marketer who wants to review and refine your digital strategy and channel governance.

Previous delegates include:
  • Communications Officer (The Cooperative Group)
  • Digital Project Manager (NSPCC)
  • Marketing Coordinator (Westway Development Trust)
Enrol onto ‘Digital Marketing Strategy’ course and receive the ‘DMA Admail Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
tutors

Steve Kemish F IDM, Managing Partner, JunctionAgency

Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.

His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.

He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.

A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.

As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

Signal

Located north of Edinburgh, Singal offers an inspiring training area.

testimonials
I would highly recommend taking this course to enhance your digital knowledge and capabilities and learn how you can then implement those skills to your business.

Paul Futers,
Marketing Executive, Npower

The course provided an excellent level of information. The supporting material was excellent

Matt Baumber,
Communications Consultant. Sun Life Financial of Canada

As well as a great source of learning it's useful to share knowledge with other companies, and also great to know we are doing the right things and where we can improve

Sarah Bradford,
Digital Customer Experience Manager. Barclaycard

The trainer’s background knowledge and understanding of the wider concepts of fundraising for a hospice were very useful in this specific piece of direct marketing work. As a result of this assignment we now have a clear plan of action to implement which is...

Chief Executive,
Local Charity / Hospice based in Greater London

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