Bill MacDonald, Business Director, Karmarama
Bill started his career in Toronto building brands for the likes of UPS and Clarica (Investments & Insurance) at Ammirati Puris in Toronto.
After a six year stint on the Coors Light account at Draft FCB he upped stakes and moved to Qatar where he led integrated teams on the International Bank of Qatar, and later Qatari Diar at DDB. Realising the future was digital and that technology was shaping the world around him Bill moved to London where he took a role with Iris leading a cross agency team from an embedded position at Philips that delivered a (multi-brand) pan-European product launch.
Years launching websites, brands, and marketing programs for Bacardi, Starbucks and Nokia at Wunderman lead Bill to Karmarama, where he leads an account group delivering digital solutions to a client list that includes British Telecom, British Gas, and Forevermark, among others.
Amanda has 15+ years in the industry at globally recognised agencies (phd, DDB, Wunderman, Ogilvy). She is currently Planning Partner at OgilvyOne covering BTB, BTC Acquisition and Sport for British Telecom. She has a focus on customer first planning with a strong digital approach, working with passion to provide a smooth customer experience and finding solutions for business problems and overall improvement of digital actions.
Amanda has multi-national experience working with blue chip clients at global and local level. This first-hand knowledge of disparate markets comes from having lived and worked in the UK, Qatar, Canada, Australia and South Korea.