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You will learn to:

  • Translate social media strategy into actions that get the best results for your business
  • Develop social media processes that minimise effort and maximise effectiveness
  • Make the most of social media tools, develop social listening, create social media content
  • Measure and evaluate your social media activity
  • Innovate in the social media space

course availability

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 2
Central London (W1W 8SS) £549.00 £599.00 6
Central London (W1W 8SS) £549.00 £599.00 5
Central London (W1W 8SS) £549.00 £599.00 6
Central London (W1W 8SS) £549.00 £599.00 6
Central London (W1W 8SS) £549.00 £599.00 6

NB: Prices above subject to VAT.

Course information

programme

Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.
who should attend?

The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.
Depending on the date selected to attend either Nick Watt or Aiden Carroll will be the course tutor

Enrol onto ‘Social Media: Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

tutors

Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
 
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hillary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.

venue

DMA

testimonials
Excellent - lots of practical tips I can use and put into action straight away

Sarah Willis,
Mazars

It was a great day. The course content was good and Joe ran the session really well. Everyone was engaged! Lots to take away

Danielle Juson,
Staples Advantage

Joe was great! The course gave me a real insight into content marketing and was really worthwhile!

Tamar Fyne,
Marketing Executive, Trade Only Limited

Even though I have worked in digital for several years, the IDM Digital Diploma helped me put a strategic framework behind my thinking and look more holistically about the full marketing mix and not just my area of expertise

Rebecca Hepinstall PG Dip DigM,
Community Manager, Financial Times

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