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You will learn to:

  • Translate social media strategy into actions that get the best results for your business
  • Develop social media processes that minimise effort and maximise effectiveness
  • Make the most of social media tools, develop social listening, create social media content
  • Measure and evaluate your social media activity
  • Innovate in the social media space

course availability

start location member non-member places left
Central London (N1C 4AB) £549.00 £599.00 2
Central London £549.00 £599.00 6
Central London £549.00 £599.00 6
Central London £549.00 £599.00 6

NB: Prices above subject to VAT.

Course information


Introduction to Social Media

  • Social Media Strategy
  • How to move from strategy to actions
  • Creating a framework to deliver consistent social media activity
  • Understanding the practicalities to make this happen
  • Creating your social media playbook

Social Media Listening

  • Listening tools
  • Hands on with Radian6 and UberVu


  • Creating and managing content
  • Understanding the role of content in social media
  • Understanding where content is sourced
  • How to create content in social media including social media templates and some
  • Writing for social media and best practices

Influencers & Communities

  • Running influencer outreach programs
  • The practicalities of managing communities
  • The practicalities of finding influencers
  • Hands on with Hootsuite Pro, Shortstack App, Follweronk, Twtrlnd

Paid Media

  • Creating Ads

Social Media Metrics

  • Measuring your social media efforts
  • and Native social media platform metrics

Planning the social business

  • How to take the first steps towards a social business
  • Looking at the technology to facilitate social business

Innovation in social media

  • Learning about APIs and what they can facilitate
  • Examples of who's doing it well
who should attend?

The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.
Depending on the date selected to attend either Nick Watt or Aiden Carroll will be the course tutor

Enrol onto ‘Social Media: Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.


Nick Watt, Head of Operations, Digital Doughnut

Nick is an award-winning digital marketer and strategist who helps brands and organisations to better understand the impact of digital on consumers and business. Nick’s experience lies in developing strategy and delivering programmes for brands and agencies that helps them to succeed in the new digital economy.
Nick has worked both on client, agency and media side, including senior roles at four start-ups. Clients have included Levi Strauss, Google, Marks and Spencer, Disney, Vodafone, Time Warner, Sony Music Europe, Omnicom DDB, Leo Burnett, Saatchi & Saatchi, Havas Media, Amnesty International, AMV BBDO and L’Oreal.

Aiden Carroll F IDM

Aiden Carroll started out his career intending to be called to the Bar, but fell in love with media along the way.

From early forays into public relations and television, Aiden became an award-winning brand strategist. He believes that brands live and die on their presence and has convinced some very recognisable clients and agencies that this is the case, including Google, Barclays, WPP and Hillary Clinton.

Aiden’s fruitful and periodically globe-trotting career has seen him work with numerous brands in shaping and delivering their digital and advertising strategies.

His work appears in multiple publications from The Independent to The San Francisco Chronicle and he talks and trains constantly, mainly in London & Hong Kong, making a habit of saying yes to interesting opportunities.



Excellent - lots of practical tips I can use and put into action straight away

Sarah Willis,

It was a great day. The course content was good and Joe ran the session really well. Everyone was engaged! Lots to take away

Danielle Juson,
Staples Advantage

Joe was great! The course gave me a real insight into content marketing and was really worthwhile!

Tamar Fyne,
Marketing Executive, Trade Only Limited

The course was very useful, and I would highly recommend it to anyone interested in ecommerce

Amira Bentoumi,
Allianz Global Assistance

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