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You will learn to:

  • Translate social media strategy into actions that get the best results for your business
  • Develop social media processes that minimise effort and maximise effectiveness
  • Make the most of social media tools, develop social listening, create social media content
  • Measure and evaluate your social media activity
  • Innovate in the social media space

course availability

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 5
Central London (W1W 8SS) £549.00 £599.00 6

NB: Prices above subject to VAT.

Course information

programme

Selecting a social platform

  • Understand the difference between paid, earned, and owned media.
  • Identify the hidden costs of social media.

Building a content strategy and implementing a plan

  • Learn to build a content plan.
  • Learn how to meet specific platform requirements.
  • Implementing a plan on Facebook, Twitter, Instagram and LinkedIn.

Optimising your social media campaign

  • Understand how to measure and optimise your social media campaigns.
  • Understand how to calculate social media ROI.
who should attend?

The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.
Enrol onto ‘Social Media: Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

tutors

Julie Atherton F IDM, Managing Director, Small Wonder

A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
venue

DMA

If you would like an overview of digital marketing and direct marketing, then this is the course for you. It confirmed my existing knowledge but enhanced and gave food for thought! I now feel confident to go back and question my marketing

Natasha Parmar,
Marketing Manager, Royal Inst of RICS

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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