Marketing courses in digital, direct and data

Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer...

Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and inspire. All lessons learnt from a long career at the...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...

A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define...

Drive better results from your website with a deeper understanding of Google Analytics. Discover advanced techniques that will help you segment data and drill deeper into your metrics. Build the...

The Future Writers' Labs are a series of immersive writing workshops where you will learn and practice innovative skills under the expert guidance of Debi Bester and specially selected guest...

Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...

In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...

Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...

Learn how to devise and implement a successful eCommerce strategy. Discover how to understand omnichannel shoppers and identify their needs. Increase transaction frequency, order value and...

Reach new customers with effective direct response marketing. Generate results from press/magazine advertising and direct mail. Learn about opportunities for direct email marketing. Discover how...

Learn how to successfully plan, run and control digital projects. Understand what it takes to keep a project on time and on budget for your stakeholders. Discover how to set criteria for success...

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...