"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and integrate this into your wider marketing strategy.
The Affiliate Marketing course is designed for those involved in digital marketing who want to get the very best results from their affiliate marketing budget.
Enrol in ‘Affiliate Marketing’ course and receive the ‘DMA Social Guide’.
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Greta Paa-Kerner is a business practitioner with 20+ years of marketing experience. Her comprehensive career spans all aspects of marketing from strategy to implementation, B2B to B2C, online to offline and start-up to Fortune 100 companies.
She is a tutor at the Institute of Direct & Digital Marketing (IDM) and specialises in digital strategy, digital marketing communications, and affiliate marketing.
In addition, Greta works as an independent consultant through her company, Ganduxer Ltd. Working with agencies, small companies and multi-nationals, she helps organisations turn their ideas into action.
Previously, Greta was the Managing Director of European Operations and Global Head of Marketing for an affiliate marketing agency.
London (W1W 8SS)
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.