Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing strategy, and how to track and measure its success. Identify the best channels and how to distribute content effectively.
Upgrade this course to our IDM Award in Content Marketing to receive a qualification for your studies.
You can upgrade to a Professional Certificate for just £375 + VAT.
Our Professional Certificate in Content marketing is the equivalent to a QCF level 5 i.e. a Foundation degree.
In order to upgrade, you will need to complete two 1 hour online exams. Both exams will be multiple choice.
If you are interested in upgrading, or would like some more information, please contact IDM Customer Services on 020 8614 0277.
This course is designed for marketers from junior executives to business leaders. The principles of valuable content marketing have resonance and application at all levels, in all industries.
If you want to learn how to harness the opportunities that content marketing offers, then this course is for you.
Once you enrol onto ‘Content Marketing: The Complete Guide’ course you will receive the ‘DMA Copywriting Guide’.
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
London (W1W 8SS)
The course gave real practical examples that showed what we could practically do
Very useful, I learnt loads in just one day!