A one-day course that gives you best practice guidelines on analysing data trends. Get an overview of the Google Analytics dashboard and learn how to select the right data for your reports. Define your actionable metrics and filter data for deeper insights.
This course also constitutes Day 1 of our 2-day Google Analytics course; Google Analytics: The Complete Guide
Course Categories: Data & Analytics
To discuss your options, please get in touch with one of our learning and development team:
Marketers and analysts who want to gain a better understanding of what Google Analytics has to offer, which reports to use and how to interpret and act on the data in those reports. This course is designed for individuals who have used Google Analytics previously but either have little experience in using the tool or are just looking to refresh and fine tune their knowledge.
Enrol onto ‘Google Analytics: an Introduction’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
London (W1W 8SS)
Excellent! Very comprehensive and relevant from start to finish. Covered the basics to the more advanced options and capabilities available within Google Analytics without being too technical
Diana King
Marketing Consultant, DMK Marketing
I'm looking forward to getting back and putting this all in practice
Katherine Hesketh
Online Comms Officer, Brit Insurance
This course has provided tools for effective management of GA with insight of how to collect data and make meaningful business decisions. Real life examples of best practice GA provides a clear understanding of the power of the tools available
Richard Lewis
Campaign Manager, Confused.com
It's excellent to be able to work on live accounts & real scenarios.
Katie Tokus,
Sharpham Trust
Feel confident walking away today with great knowledge to really making a difference going forward.
Clare,
Wyboston Lakes Resort
To discuss your options, please get in touch with one of our learning and development team: