Learn how programmatic can transform your marketing and support your goals. Design experiments and analyse outcomes to determine return on investment and boost your results. Recognise new opportunities for programmatic and determine what's next for brands and agencies in this space.
Course Categories: Digital Marketing
To discuss your options, please get in touch with one of our learning and development team:
The course is aimed at digital marketers looking to extend their knowledge of digital into programmatic. This subject is the latest development in digital amongst advertisers and agencies, it is crucial for marketers to understand how programmatic works the how this approach can support marketing objectives and better serve the customer.
The course will provide another perspective to marketers already aware of programmatic, for delegates new to the world of programmatic this will present an opportunity to raise awareness and lead a programmatic development project.
Enrol onto 'Programmatic Marketing: Essentials' course and receive the 'DMA Admail Guide'. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Wayne Tassie has been in the digital industry for over ten years. His experience is centered around commercial business development and sales in roles specific to programmatic, ad verification, data solutions, global audience platforms and networks; across display, VOD and mobile. He is an IDM alumni having studied for both the Professional and Post-grad Diplomas in Digital Marketing, and began working with the IDM in 2018.
London (W1W 8SS)
The Informal friendly atmosphere and easy learning style, the presenter was adoptable and knowledgable.
Danielle Fox,
ESPN (MEDIA) LTD
A really good introduction to a complicated subject. Great presentation by Richard - interaction with class was really positive.
To discuss your options, please get in touch with one of our learning and development team: