• You will learn to
  • Details
  • Course availability

You will learn to:

  • Understand what programmatic is and how this approach has fundamentally changed the media buying landscape
  • Review the data process and the key stakeholders who make up the value chain, using the Programmatic framework
  • Recognise the opportunities and threats of using programmatic from a practical and legal and compliance perspective, when should Programmatic be used and when shouldn't it.
  • Distinguish what's next for programmatic and how will this impact an organisation and its agencies in the future
  • Analyse to a level of knowledge that will enable you to challenge and question from a media agency and an organisation perspective

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
30/03/20 London (W1W 8SS) £510.00 £599.00 8

NB: Prices above subject to VAT

Course Information

What is programmatic marketing?

  • Is programmatic just another digital buzzword, why do it?
  • What does programmatic mean for the advertiser and consumer
  • Which media channels are best suited to programmatic marketing
  • What is a typical programmatic structure between client and agency, who are the key players in the value chain?
  • What are some of the pros and cons of programmatic marketing advertisers need to look out for?
  • What are marketers doing wrong in programmatic today?

Developing a programmatic marketing strategy

  • What are the guiding principles of a programmatic strategy and how support the overall strategic marketing goals
  • Iterative learning across a multi device real time world
  • How to correctly design robust programmatic experiments
  • Analysing results of experiments and ploughing forward learning
  • How to use data to paint an ideal customer picture and steer advertising choices.

Connecting the dots: turning your strategy into action

  • Case study: Getting ROI From Programmatic
  • Real Time Bidding Vs Traditional Display targeting and when to use each
  • The pillars of effective programmatic implementation

How to measure programmatic

  • Pros and cons of last-vs-first click attribution modelling
  • Holistic multi-channel attribution models
  • Measurement Tactics For Optimising Your Programmatic Buys

What is the future of a programmatic world?

  • Predictive models for optimising future results
  • The future of programmatic – trends that are defining 2017

The course is aimed at digital marketers looking to extend their knowledge of digital into programmatic. This subject is the latest development in digital amongst advertisers and agencies, it is crucial for marketers to understand how programmatic works the how this approach can support marketing objectives and better serve the customer.

The course will provide another perspective to marketers already aware of programmatic, for delegates new to the world of programmatic this will present an opportunity to raise awareness and lead a programmatic development project.

Enrol onto ‘Programmatic Marketing: Essentials’ course and receive the ‘DMA Admail Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Wayne Tassie

Wayne Tassie has been in the digital industry for over ten years. His experience is centered around commercial business development and sales in roles specific to programmatic, ad verification, data solutions, global audience platforms and networks; across display, VOD and mobile. He is an IDM alumni having studied for both the Professional and Post-grad Diplomas in Digital Marketing, and began working with the IDM in 2018.

London (W1W 8SS)

The Informal friendly atmosphere and easy learning style, the presenter was adoptable and knowledgable.

Danielle Fox,
ESPN (MEDIA) LTD

A really good introduction to a complicated subject. Great presentation by Richard - interaction with class was really positive.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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